Brand Marketing Manager (m/f/d)

As a Brand Marketing Manager, you will help shape the next chapter of Westwing - from evolving our brand strategy and bringing bold awareness campaigns to life to exploring exciting collaborations with brands and creative talents.

At Westwing, we’re on a mission to become the Superbrand in Design in Europe. We believe that building a truly distinctive brand takes more than beautiful products and great campaigns. It takes a strong point of view, cultural relevance, creative courage, and a deep understanding of what makes people connect with brands.

You’ll work at the intersection of brand strategy, creativity, media and culture, collaborating with teams and partners across our European markets. We're looking for someone who doesn't just follow brands, but is fascinated by why some brands become iconic, how they stay relevant and what the future of brand building looks like. If you have strong creative instincts, a sharp strategic mind, and the ambition to make a real impact on a growing European design brand, we'd love to meet you. This position is permanent and based in Munich.

• Shape our brand's future by supporting the development and evolution of Westwing's brand strategy, positioning, and identity, helping translate our ambition into distinctive and consistent brand experiences
• Help develop and orchestrate integrated brand awareness campaigns across European markets, from strategic planning and creative briefing to media activation and performance evaluation
• Develop sharp, insight-driven campaign and media briefs, working closely with Creative, Media, PR, Social, Production and Analytics teams to ensure one consistent brand story across touchpoints
• Identify, evaluate and support strategic partnerships with brands, designers and cultural talents that strengthen Westwing's relevance, reach and positioning
• Keep a close eye on global developments across design, fashion, lifestyle, media and culture, turning relevant insights into fresh ideas and opportunities for Westwing
• Use consumer insights, brand metrics, campaign performance data and emerging AI tools to challenge assumptions, improve effectiveness and support smarter marketing decisions

• 3+ years of relevant experience in brand marketing, brand strategy, integrated campaigns, or a related field, ideally within an ambitious consumer, lifestyle, fashion, design, or premium brand environment
• A genuine passion for lifestyle brands and creative curiosity, paired with a strong visual eye, an instinct for contemporary culture, and deep curiosity about how iconic brands build desire and stay distinctive over time
• A strategic and commercially minded approach with the ability to connect creative ideas to clear brand objectives, understand the role of awareness in driving growth, and think beyond individual campaigns
• A strong understanding of today's media landscape, platforms, formats, and cultural conversations shaping how modern audiences discover and connect with brands
• An entrepreneurial, hands-on mindset with strong ownership, a collaborative approach to managing multiple stakeholders and priorities in a fast-paced environment, and the drive to challenge the status quo
• Excellent communication skills with fluency in English, with the ability to articulate ideas clearly and bring others along

If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it.
At Westwing, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living.

Here is what you can look forward to:

• A high-performance culture built on trust, feedback and collaboration
• An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone
• In-Office Culture: 4 office days per week (Mon-Thu) dedicated to fast decision-making, high-impact collaboration, and strong team connections
• Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas
• 30 days of paid holiday to rest, recharge, and come back ready to create
• A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect
• Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), and 20% Family & Friends discount on Westwing Collection, plus special-occasion vouchers
• Wellbeing support through mental health resources, sports memberships, and preventive care
• Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet
• Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl
• One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower
• Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties

Westwing, Europe’s #1 in Beautiful Living e-commerce, is present in 20+ European countries and achieved a GMV (Gross Merchandise Volume) of EUR 507 million in 2025. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.

Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the “wow, you work at Westwing?” crowd.

Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity.

Marketing