Business Analyst (with Data Experience) - Specialist- Automotive

Company description About Publicis Sapient Most companies in the AI era do one of two things: they advise, or they sell you a tool. We do both. Publicis Sapient is a technology company that provides enterprise AI platforms and services, which means we build our own AI platforms and bring the strategists, product thinkers, designers and engineers who make them work inside the world's most complex businesses. It's where people and products shape the future of enterprise, and where your ideas actually reach the organizations that run the world. If you want to question how things are done, learn continuously and do the best work of your career alongside 20,000 people across 28 countries, you're in the right place. Come build with us. Our Commitment to Inclusive Hiring We are committed to fostering and encouraging an inclusive and welcoming environment for everyone and we believe great talent comes from many different backgrounds, experiences, and perspectives. That's why we're committed to creating a hiring process where everyone has an equal opportunity to succeed and feel safe. We welcome applications from all backgrounds and identities including: race, ethnicity, nationality, gender, disability, sexual orientation, gender identity, or religion and value the diverse experiences, perspectives, and strengths they bring to our teams. If there's anything we can do to make our recruitment process more accessible or comfortable for you, please let us know. We're happy to provide reasonable adjustments throughout the application and interview process. You can contact us anytime at emeahiringteam@publicissapient.com. Your Safety Matters To Us At Publicis Sapient, we're committed to protecting candidates throughout every step of their journey with us. To help you stay safe from recruitment scams, please remember that our recruiters will only ever contact you from a Publicis Sapient email address. In some cases, we may partner with trusted, vetted recruitment agencies who will clearly identify themselves as working on behalf of Publicis Sapient. If you receive communication from any other domain claiming to represent us, please treat it with caution and contact us at emeahiring@pubicissapient.com Overview Why This Role Matters Publicis Sapient is looking for a Business Analyst with strong Data and Marketing Data experience to support a global digital personalization and experimentation program. The role sits at the intersection of business, data, marketing technology, and delivery, translating business needs into actionable requirements while helping teams use customer and behavioural data to deliver more relevant digital experiences. The role requires a strong analytical mindset, solid Agile Business Analysis skills, and the ability to coordinate stakeholders, markets, architects, CRM and data teams in a complex international environment. Where You’ll Make an Impact Manage and coordinate multiple personalization, experimentation, and data-driven initiatives, ensuring stakeholder alignment and successful delivery. Support and optimize Adobe Target experiments across 38 markets, including onboarding, rollout support, data analysis, and targeting recommendations. Drive front-end personalization and web retargeting use cases, translating business needs into actionable requirements and customer experiences. Collaborate with CRM, Salesforce Marketing Cloud, Data Lake, and Data Mesh teams to define audience segments and deliver hyper-personalized campaigns. Support the development and adoption of AI Content Studio, including AI-driven content generation, personalization use cases, and automated marketing journeys. Gather, document, and refine business and data requirements, user stories, acceptance criteria, and implementation specifications. Manage and prioritize backlog items, ensuring alignment with business objectives and delivery roadmaps. Facilitate Agile ceremonies, workshops, market onboarding activities, and cross-functional stakeholder discussions. Develop presentations, recommendations, governance models, and business materials to support personalization, AI, automation, and campaign initiatives. Partner with architects, data teams, legal, and marketing stakeholders to define integrations, dependencies, and scalable personalization frameworks. What You’ll Bring to the Team Demonstrable experience as a Business Analyst, Data Analyst, Product Owner, or similar role. Strong understanding of data analysis, customer segmentation, and data-driven decision making. Experience with Agile methodologies, backlog management, and user story creation. Knowledge of Adobe Target, Salesforce Marketing Cloud (SFMC), CRM, CDP, or similar MarTech platforms. Experience with A/B testing, personalization, digital marketing, and customer journey optimization. Familiarity with AI/GenAI-powered solutions and data-driven personalization is a plus. Strong stakeholder management, communication, and facilitation skills. Experience working with cross-functional teams in an international environment. Proficiency with Jira, Confluence, and related collaboration tools. Excellent English communication skills. Additional information What You’ll Get in Return A fast-paced tech environment Continuous growth & learning Open feedback culture Room for own initiative & ideas Transparency about results & strategy Recognition & reward for hard work Working with a flexible schedule Medical subscription Meal tickets Extra vacation days - starting with 25 vacation days Many others perks