Business Development Advisor
- Compensation
- Not disclosed
- Location
- Racine, WI
- Work setup
- Hybrid
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Sales
- Posted
Skills
Must have
- Bachelor’s degree or equivalent work experience.
- 5+ years in sales, business development, or a related field (consultative sales preferred).
- Valid driver’s license with reliable, insured transportation.
- Proven success in territory management, relationship development, and sales performance.
- Strong communication, organizational, and presentation skills.
- Proficiency in Microsoft Office Suite and CRM platforms (e.g., Salesforce).
- Preferred: Experience in home care, senior living, healthcare, or hospice. Knowledge of Medicare, VA, or private pay services. Established local healthcare or senior service connections.
Full description
About Us
Join We Care Senior Care, a proud Home Instead franchise, where our mission is to help seniors remain safe and cared for in their homes.
At the heart of our culture is our core value: Love (v.), defined as: Patience, Kindness, Humility, Selflessness, Respectfulness, Forgiveness, Honesty, and Commitment. We seek individuals who lead with love in all they do.
About the Role:
The Business Development Advisor (BDA) is dynamic, hybrid role which combines sales leadership, community engagement, and strategic business development to expand our services and enhance the lives of older adults in our business territories
Activities include but are not limited to generating client referrals by visiting hospitals, physicians, home health agencies, assisted living facilities, nursing homes, senior centers, hospice, funeral homes, etc. The BDA reports directly to the General Manager (GM) and works closely with all team members at the branch. This is a high-impact, field-based position ideal for a driven professional who is passionate about senior care and excels in strategic sales, referral development, and relationship building. We are looking for highly motivated individuals to join our growing team!
Benefits
- Health, Dental & Vision Insurance
- Competitive Salary + Generous Bonus Structure
- Paid Time Off
- 401(k) with Company Match
- Paid Orientation & Ongoing Training
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Company car provided
-
Company phone provided
Key Responsibilities:
- Sales Strategy & Execution
- Develop and implement strategic sales plans to grow referrals and client base.
- Analyze market trends and competitor activity to identify growth opportunities.
- Consistently meet or exceed monthly inquiry generation and conversion goals.
- Conduct presentations and face-to-face meetings with healthcare professionals, community partners, and referral sources.
- Referral & Relationship Development
- Build and maintain strong partnerships with hospitals, physicians, home health and hospice agencies. Along with developing partnerships with skilled nursing and rehab facilities.
- Establish and nurture relationships with assisted living communities, senior centers, and other senior-focused organizations.
- Represent Home Instead at community events, health fairs, and networking meetings.
- Conduct daily in-person marketing visits to referral sources across a defined territory.