BUSINESS DEVELOPMENT EXECUTIVE

**Job description:
Role Purpose**

The Business Development Executive (BDE) is responsible for driving sales growth, managing franchise operations, ensuring timely fund collection, handling contractors and applicators, supporting franchise sales teams, coordinating technical clearances through a centralized system, identifying new markets, and developing new franchise opportunities within the assigned territory.

Key Responsibilities

Franchise Handling & Performance Monitoring

●Handle assigned franchises and monitor overall performance

●Ensure compliance with company policies, pricing, schemes, and branding standards

●Drive franchise-wise sales growth and business expansion

●Act as the primary point of contact for franchise operational support Sales & Business Development

●Achieve assigned sales targets (primary & secondary)

●Generate business through site visits, customer meetings, and enquiry conversion

●Support quotations, negotiations, and project closures

●Provide on-ground support for key projects and strategic customers Fund Collection & Credit Control

●Ensure timely collection of outstanding payments

●Monitor credit limits, ageing, and overdue balances

●Coordinate with accounts and regional teams to improve cash flow Contractor & Applicator Handling

●Identify, onboard, and manage contractors and applicators

●Maintain strong relationships to improve application quality and sales

●Ensure applicators follow company-approved application practices Applicator Meets, Training & Sales Support

●Plan and conduct regular applicator meets in the assigned territory

●Coordinate and support applicator training programs (product, process, and application methods)

●Provide on-site applicator sales support to close enquiries and projects

●Improve applicator productivity and loyalty through continuous engagement Franchise Sales Executive Support & Training

●Support franchise sales executives in daily sales activities and execution

●Conduct product, process, and sales training for franchise sales teams

●Participate in joint customer visits, site meetings, and order closures

●Set monthly targets for each franchise sales executive and ensure target achievement through reviews and follow-ups

●Identify performance gaps and provide corrective guidance New Market Identification & Market Study

●Identify new and untapped markets as per company expansion policy

●Conduct market studies covering demand potential, competitor analysis, pricing, and applicator availability

●Submit feasibility and recommendation reports for market expansion

●Support management decisions on franchise and market development New Franchise Development

●Identify potential franchise opportunities within the assigned territory

●Conduct preliminary discussions and coordinate onboarding activities

●Support new franchise launches and initial business stabilization Cross-Functional Technical Coordination

●Engage with cross-functional teams (Technical, QA, Projects, Accounts, Operations) through the centralized system

●Coordinate technical evaluations, specifications, and approvals for franchise projects

●Clarify and resolve franchise technical queries related to product selection and application methodology

●Ensure timely technical clearances to avoid project delays

●Maintain proper documentation and follow-up within the centralized system Market Intelligence & Reporting

●Conduct regular market visits and gather competitor insights

●Track competitor pricing, schemes, product launches, and market trends

●Submit periodic reports on sales, collections, applicator activity, and market feedback

Requirements

1–5 years of experience in sales or business development​(Construction chemicals / waterproofing / building materials preferred)

●Strong communication, negotiation, and coordination skills

●Ability to work independently and achieve targets

●Willingness to travel extensively within the assigned territory

●Two-wheeler mandatory with valid driving license