Business Development Executive – Digital Focus (Oncology)
Compensation
400K–600K
Location
Lagos, Nigeria
Work setup
Onsite
Seniority
Not specified
Employment
Full time
Experience
5+ years
Category
Sales
Posted
Skills
analytics
automation
business-development
crm
data-analytics
google-analytics
marketing-automation
meta-ads
predictive-analytics
regulatory-compliance
seo
Must have
Bachelors degree in Business Administration, Marketing, Digital Marketing, Healthcare Management, or related field.
MBA or professional certification in Digital Marketing, Health Informatics, or Data Analytics is an advantage.
5–7 years progressive experience in business development or digital marketing, preferably within oncology, hospital, diagnostics, or specialty healthcare.
Strong knowledge of SEO, Google Analytics, Meta Ads, CRM systems, marketing automation tools, and healthcare EMR integrations.
Proven track record of driving healthcare revenue growth through digital channels.
Strong understanding of Nigerian HMOs, corporate retainership structures, and oncology referral systems.
Full description
Business Development Executive – Digital Focus (Oncology)Location: Victoria Island (VI), Lagos, Nigeria
Industry: Healthcare / Oncology (Cancer Care & Specialty Services)
Employment Type: Full-Time
Work Mode: Fully On-Site
Salary: ₦400,000 – ₦600,000
Experience Required: 5–7 Years
Reports To: Head of Business Development / Chief Operating Officer (COO)
Job Summary
The Business Development Executive – Digital Focus (Oncology) will lead digital-driven revenue growth strategies for a specialized oncology and cancer care center. The role is responsible for leveraging digital platforms, health technology solutions, and data analytics to increase oncology patient acquisition, improve treatment conversion rates, strengthen corporate and HMO partnerships, and expand the centers digital presence.
The ideal candidate must possess strong digital marketing expertise, knowledge of oncology service structures (chemotherapy, radiotherapy, infusion therapy, diagnostics, cancer screening), and strategic commercial capability within Nigerias healthcare ecosystem.
Key Responsibilities
1. Oncology Digital Growth Strategy
- Develop and execute digital business development strategies aligned with oncology service line growth objectives.
- Identify revenue opportunities through:
- Online oncology consultations
- Tele-oncology services
- Digital chemotherapy and radiotherapy bookings
- Online cancer screening campaigns
- Health-tech collaborations
- Drive digital campaigns targeted at HMOs, corporate organizations, and high-risk patient demographics.
- Position the oncology center as a leading digital cancer care provider in Nigeria.
- Conduct digital competitor analysis within Nigerias oncology and specialty care market.
- Strengthen brand visibility in:
- Oncology diagnostics
- Chemotherapy and radiotherapy services
- Precision medicine
- Corporate cancer screening programs
- Identify digital service gaps and recommend new oncology-focused digital offerings.
- Monitor global oncology digital trends and adapt relevant innovations locally.
Qualifications & Requirements
- Bachelors degree in Business Administration, Marketing, Digital Marketing, Healthcare Management, or related field.
- MBA or professional certification in Digital Marketing, Health Informatics, or Data Analytics is an advantage.
- 5–7 years progressive experience in business development or digital marketing, preferably within oncology, hospital, diagnostics, or specialty healthcare.
- Strong knowledge of SEO, Google Analytics, Meta Ads, CRM systems, marketing automation tools, and healthcare EMR integrations.
- Proven track record of driving healthcare revenue growth through digital channels.
- Strong understanding of Nigerian HMOs, corporate retainership structures, and oncology referral systems.
Core Competencies
- Strong oncology-focused digital marketing expertise
- Strategic commercial thinking within specialty healthcare
- Data-driven decision-making capability
- Advanced stakeholder and partnership management skills
- High ethical standards and patient confidentiality awareness
- Strong executive communication and presentation skills
- Results-oriented with measurable performance focus