Business Development Executive-Events & Exhibit-Technology Solutions (USA)
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Not specified
- Seniority
- C level
- Employment
- Contract
- Experience
- 3+ years
- Category
- Sales
- Posted
Skills
Must have
- · 3+ years of proven B2B sales experience in trade shows, exhibits, live events, experiential marketing, AV production, event technology, IT rentals, or a related service-based industry.
- · Demonstrated success in new customer acquisition, account penetration, client retention, and relationship expansion.
- · Strong ability to build and manage a sales pipeline, prioritize qualified opportunities, and move complex deals forward with discipline.
- · Proven success engaging executive-level stakeholders, decision-makers, influencers, procurement teams, and cross-functional client groups.
- · Strong consultative selling skills with the ability to connect client goals, event requirements, and technology solutions into a compelling value proposition.
- · Excellent written, verbal, presentation, interpersonal, and negotiation skills.
- · Ability to develop proposals, presentations, RFP responses, strategic recommendations, and client-facing business cases.
- · Strong organizational skills and attention to detail, with a proactive, responsive, goal-oriented, and customer-focused working style.
- · Comfort working cross-functionally with sales, operations, production, marketing, solutions, and account management teams.
- · Proficiency with CRM and sales tools such as Salesforce, HubSpot, Zoom, Slack, Microsoft Office, and related planning/reporting platforms.
- · Familiarity with structured sales methodologies such as MEDDICC, BANT, or SPIN Selling is a plus.
- · Positive, resilient, can-do approach with a commitment to continuous learning, professional growth, and improved performance.
- · Expected travel: approximately 25%, based on client, event, and market needs.
- What Success Looks Like
- · Consistently delivers new revenue growth by securing high-value opportunities with enterprise and mid-market clients.
- · Builds repeatable, long-term relationships that expand beyond a single project, event, or stakeholder.
- · Creates strategic pipeline volume and velocity by identifying opportunities aligned with SmartSource's core growth priorities.
- · Positions SmartSource as a trusted advisor and partner of choice for event, exhibit, AV, IT, and digital technology solutions.
- · Improves client confidence by translating business needs into clear, executable, commercially sound technology recommendations.
- · Strengthens SmartSource's market presence by representing the company at key industry events and opening doors into new accounts and verticals.
- · Partners effectively across internal teams to accelerate deal cycles, reduce handoff friction, and improve the client experience.
- · Contributes to sales team development through mentorship, knowledge-sharing, stronger messaging, and continuous process improvement.
- #LI-TB1
Full description
Business Development Executive – Event & Exhibit Technology Solutions
Company Overview
Our Client has more than 35 years of experience serving clients' business technology needs across events, staffing, legal, government, finance, education, entertainment, and meeting production. With fully staffed and equipped offices in major metropolitan markets throughout North America, SmartSource delivers scalable technology solutions for meetings, conventions, trade shows, exhibits, specialty events, and temporary business environments.
Our Client draws from an extensive inventory of IT, AV, interactive, and event production technologies to support solutions as varied as computers for contract staff, office equipment for temporary spaces, breakout room support, general sessions, registration technology, digital signage, kiosks, exhibit environments, and multi-story video walls. The team is focused on helping clients execute with confidence, reduce complexity, and create stronger attendee and stakeholder experiences.
About the Role
The Business Development Executive is a sales hunter and strategic account builder responsible for driving new revenue growth across Our Client's event, exhibit, AV, IT, and interactive technology solutions. This role is built for a consultative seller who can identify opportunity, engage executive-level stakeholders, uncover business needs, and position Our Client as a trusted partner throughout the customer journey.
The ideal candidate brings proven experience in live events, trade shows, exhibits, experiential marketing, event technology, AV production, or a related B2B services environment. This person is comfortable prospecting, managing complex sales cycles, responding to RFPs, developing proposals, building business cases, and collaborating across internal teams to move qualified opportunities from first conversation to signed agreement.
This role reports to the VP of Sales, Event Solutions.
Core Responsibilities
· Act as a front-line representative of Our Client through inbound and outbound outreach, creating meaningful connections that lead to long-term client partnerships.
· Actively pursue leads, prospect target accounts, qualify opportunities, and build a disciplined pipeline across enterprise, mid-market, agency, exhibit, and event clients.
· Engage key decision-makers and influencers through email, phone, social, in-person meetings, industry events, and relationship-driven business development.
· Run thoughtful discovery sessions to understand client goals, business challenges, event requirements, stakeholder priorities, and buying criteria.
· Align Our Client's solutions to client objectives by connecting event technology, AV production, exhibit support, IT, digital signage, interactive solutions, and onsite service into clear business value.