Business Development Executive

The Business Development Executive (B2B) is responsible for driving sales growth, identifying new business opportunities, and expanding the company’s market presence in Nigeria’s oil & gas, energy, manufacturing, and construction industries.

This role requires a strategic and results-driven professional with a strong understanding of the PPE and industrial footwear market, particularly in engaging both major and minor oil and gas servicing companies.

The BDE will focus on securing partnerships with key distributors, penetrating the market through channel distribution strategies, and ensuring products are widely adopted by companies that traditionally rely on imported safety boots. This role requires significant networking, attending industry events, and cultivating relationships with key players in the sector. The ideal candidate must have strong industry contacts, be available for travel, and be willing to work on weekends when necessary.

Requirements

Key Responsibilities

• Market Expansion & Sales Strategy

• Identify, target, and acquire clients within the oil & gas, manufacturing, construction, and industrial sectors, including minor servicing companies purchasing below 200 pairs of safety footwear.

• Develop and implement sales strategies to approach companies in the PETAN list and sell directly to them.

• Research and engage major oil and gas projects, particularly those where imported safety boots are being used, to enforce NCDMB local content policy and advocate for locally manufactured PPE products.

• Establish relationships with key distributors in the oil & gas and manufacturing sectors, ensuring they partner with Yikodeen for offtakes and market distribution.

• Lead business development efforts by sourcing, discovering, and analyzing major oil and gas projects where Yikodeen can supply safety footwear.

• Channel Distribution & Relationship Management

• Serve as a Channel Distribution Manager, ensuring that products are well-distributed across markets.

• Develop and manage a network of distributors and partners to increase product penetration.

• Ensure that distributors successfully market and sell our products to their clients who traditionally purchase imported safety footwear.

• Build and maintain strong relationships with clients and key industry stakeholders to drive repeat business.

• Act as a liaison between Yikodeen and major buyers, ensuring long-term contracts and strategic partnerships.

• Manage key accounts and ensure strong client relationship management to drive customer retention.