Business Development Lead

At Digital Yield Group (DYG), we bid on performance, precision, and partnership excellence, powered by proprietary technology and a client-first approach. We don’t just grow alongside our partners – we craft smarter, more effective solutions tailored to meet each partner’s needs and build lasting success together.
We are expanding our presence in China and looking for an experienced Business Development leader to drive our growth in the Chinese mobile advertising market.
In this role, you will own the commercial strategy in China, lead client acquisition efforts, and build long-term partnerships with advertisers, agencies, and app developers. You will work closely with global leadership while building and guiding the local commercial team.
If you are a strong sales leader with deep experience in mobile performance advertising and a track record of building markets — we want to meet you.

Responsibilities

• Own and execute the sales and growth strategy for the Chinese market
• Lead business development efforts and close new deals with mobile advertisers, agencies, and app developers
• Build and maintain strategic relationships with key partners in the mobile ecosystem
• Lead and mentor the local BD/Sales team, setting goals and driving performance
• Identify new market opportunities and revenue streams
• Work cross-functionally with product, operations, and global teams to ensure strong client delivery
• Represent the company in meetings, negotiations, and industry events

Requirements

• 5+ years experience in mobile advertising / ad-tech sales
• Proven track record in selling mobile user acquisition, performance campaigns, or mobile ad solutions
• Experience managing or mentoring a commercial team
• Strong network and understanding of the Chinese mobile ecosystem
• Strong analytical and negotiation skills
• Fluent English
• Experience working with MMPs, DSPs, and mobile platforms

Benefits

At DYG, you’ll have the opportunity to take real ownership, work remotely from China, and collaborate with an international team across different markets.
You’ll build strong industry relationships, contribute directly to the company’s growth, and have the flexibility to manage your work independently.
We value people who are proactive, commercially minded, curious, and motivated to turn new opportunities into long-term partnerships.