Business Development Rep - UK

About Us

Appficiency is a global technology and professional services firm that solves complex business challenges through the intelligent application of enterprise software, automation, and AI. We're a proud Oracle NetSuite Alliance Partner; Salesforce Crest Partner; Microsoft Gold Certified Partner, and much more: our evolution has taken us well beyond a single platform, making us a multi-technology advisory and implementation partner across ERP, CRM, cloud platforms, and AI-driven solutions. What sets us apart is a "technical-first" approach, teams who understand both business logic and deep system architecture paired with a genuine belief that our people are our greatest strength, and that's who we invest in first.

The Opportunity

As a Business Development Representative (BDR), you will be the front line of Appficiency's growth engine — generating and qualifying new business opportunities within the NetSuite and broader multi-technology ecosystem. You'll focus on key target verticals including Trucking & Logistics, regulated industries (government, education), and Engineer-to-Order/Construction, researching target accounts, running outbound prospecting campaigns, and engaging decision-makers to build a strong pipeline for the sales team. This role is ideal for someone early in their sales career who understands the multi-tech space and is eager to grow into a closing sales role.

What You'll Do

• Identify and research target accounts and prospects within ERP, CRM, cloud platforms, and AI-driven solutions, with a focus on Trucking & Logistics, regulated industries (government, education), and Engineer-to-Order/Construction

• Execute outbound prospecting campaigns via email, phone, LinkedIn, and other channels to generate qualified leads

• Qualify inbound leads, ensuring they meet ideal customer profile (ICP) criteria before handoff to Account Executives

• Book qualified meetings and demos for the sales team, maintaining a consistent, healthy pipeline

• Maintain accurate, up-to-date records of prospect interactions and pipeline activity in Salesforce and NetSuite

• Collaborate closely with Marketing and Sales to refine messaging, targeting, and campaign effectiveness by vertical

• Meet or exceed monthly and quarterly pipeline generation and activity targets

• Participate in sales enablement training to continuously improve prospecting and qualification skills

What You'll Bring

• 2-3 years of experience in a Business Development, SDR/BDR, or similar outbound sales role

• Experience in the Salesforce, NetSuite or other major business application ecosystem or adjacent to SaaS/ERP/CRM space strongly preferred

• Familiarity with Trucking & Logistics, regulated industries (government, education), or Engineer-to-Order/Construction is a plus

• Proven track record of meeting or exceeding pipeline generation or activity quotas

• Excellent verbal and written communication skills, with strong phone and email prospecting ability

• Comfort using CRM and sales engagement tools (Salesforce, LinkedIn Sales Navigator, etc.)

• Strong organizational skills and the ability to manage a high volume of outbound activity

• A resilient, coachable mindset with genuine curiosity about prospects' business challenges

• Ability to work independently in a fast-paced, target-driven environment

What Will Set You Apart

• Genuine familiarity with NetSuite/Salesforce or comparable ERP/SaaS platforms, enabling credible prospect conversations from day one

• Prior exposure to Trucking & Logistics, regulated industries, or Engineer-to-Order/Construction, allowing for faster ramp-up on vertical-specific messaging

• A track record of consistently exceeding pipeline or meeting-booked targets in a prior BDR/SDR role

• Sharp research skills — able to quickly identify the right accounts, contacts, and angles for outreach

• Strong resilience and coachability, adapting messaging based on feedback and market response

• Genuine curiosity about clients' business challenges, going beyond scripted outreach to build real rapport

What Success Looks Like

• You consistently meet or exceed monthly/quarterly pipeline generation and qualified meeting targets

• Account Executives trust the quality of leads you hand off, with strong lead-to-opportunity conversion rates

• Your CRM records are accurate and current, giving the sales team reliable pipeline visibility

• You're building genuine market and vertical-specific knowledge (Trucking & Logistics, regulated industries, Engineer-to-Order/Construction), improving conversation quality over time

• You're on a clear trajectory toward promotion into a closing sales role (e.g., Account Executive)