Business Development Representative

The core responsibilities for the job include the following:

Strategic Account Prospecting:

• Research and identify accounts that fit the company's ICP and have a strong potential use case.
• Develop an understanding of an organization's business model, customer service operations, technology landscape, growth priorities, and potential pain points.
• Identify the right personas and buying stakeholders within target accounts.
• Build account maps and identify opportunities to multi-thread across functions and seniority levels.
• Prioritize accounts based on potential business value, use-case fit, buying signals, and organizational context.

Account Penetration and Multi-Channel Outreach:

• Develop account-specific outreach strategies rather than relying solely on standardized sequences.
• Engage prospects through a combination of cold calls, personalized email, LinkedIn, and other relevant channels.
• Build relationships with multiple stakeholders within an account.
• Follow up intelligently based on prospect behavior, business context, and previous interactions.
• Find creative ways to open doors within difficult-to-penetrate enterprise accounts.

Consultative Prospecting:

• Lead conversations with curiosity and a business-problem-first mindset.
• Understand a prospect's current processes, challenges, priorities, and desired outcomes.
• Ask thoughtful discovery questions rather than simply delivering a product pitch.
• Identify whether the company's capabilities are relevant to the prospect's business problem.
• Clearly articulate relevant use cases and create enough value in the initial conversation to earn the next meeting.

Pipeline Generation:

• Generate qualified meetings and opportunities for the sales team.
• Own prospecting activity and pipeline creation against defined targets.
• Maintain a healthy pipeline of accounts and prospects across different stages of engagement.
• Track and document prospect interactions, account intelligence, qualification information, and next steps in the CRM.
• Continuously test and refine messaging, channels, personas, and account strategies based on results.

Sales and Market Intelligence:

• Work closely with account executives, sales leadership, and marketing to refine ICP and prospecting strategies.
• Provide feedback on market response, objections, competitive positioning, and emerging use cases.
• Identify patterns across successful and unsuccessful outreach.
• Contribute to improving the company's outbound playbooks, messaging, qualification frameworks, and account-selection methodology.