Business Director - Marketing Industry

Job Description

We are on a mission to redefine India's last-mile marketing communication. We are building India's most advanced BTL and experiential marketing ecosystem powered by CYNQ - a proprietary technology and Bespoke Technologies that bring creativity, data and consumer experience together.

We're looking for a Business Director who will lead the growth mandate across existing and new sectors, drive revenue through innovative BTL offerings and position the company as the go-to partner for brands seeking measurable consumer engagement. This is a business leadership role designed for a strategic, growth-minded individual who can combine vision, relationships and execution excellence to scale the business multi-fold.

Key Responsibilities

Strategic Business Leadership

• Define and drive the overall business growth strategy for DirectX, aligned with BrandTouch's group vision.

• Build and execute annual and quarterly growth plans focused on existing clients, new sectors and strategic opportunities.

• Identify, develop and monetize new business models leveraging CYNQ and Bespoke Technologies.

• Lead and inspire a cross-functional team spanning Business Development, Operations and Strategy.

Business Development & Revenue Growth

• Lead client acquisition and relationship management across multiple sectors - FMCG, BFSI, Healthcare, Technology, Automotive, Retail and Emerging D2C Brands.

• Expand DirectX's share of wallet from existing clients through diversified service offerings (Branding, Activations, Events, Experiential Campaigns).

• Drive top-line and bottom-line growth through effective pipeline management, conversion and retention strategies.

• Develop high-value proposals, integrated marketing pitches and innovative campaign concepts.

Market & Sector Expansion

• Identify new, high-growth sectors for BTL and experiential marketing opportunities.

• Build a quick-win strategy for entering under-served categories with innovative activation ideas and turnkey execution solutions.

• Position DirectX as a strategic partner in brand growth through measurable last-mile communication.

Productization of DirectX Offerings

• Collaborate with internal teams to create market-ready products leveraging CYNQ and Bespoke Tech Solutions.

• Package and monetize innovative formats - smart kiosks, AR/VR activations, digital & experiential touchpoints and data-driven engagement solutions.

• Build compelling case studies and go-to-market material for brand pitches.

Client & Partner Engagement

• Build deep relationships with CXOs, CMOs and brand custodians to ensure long-term strategic partnerships.

• Foster alliances with technology partners, event platforms and creative collaborators to expand DirectX's integrated service offering.

• Represent DirectX at industry forums, conferences and marketing leadership panels.

Financial & Operational Accountability

• Own the business P&L; define quarterly and annual revenue and profitability targets.

• Track and forecast revenue pipelines, margins and cost efficiency.

• Collaborate with the operations and finance teams to ensure project profitability and healthy cash flow.

People Leadership

• Lead, mentor and build a high-performance team of Business Managers, Strategists and Client Servicing professionals.

• Establish a culture of innovation, accountability and data-backed decision-making.

• Drive collaboration across the BrandTouch ecosystem, ensuring synergy between DirectX, YConnect and group initiatives.