Business Head/Chief Growth Officer - FMCG/Spirits/QSR

Location: Singapore / Bangalore (Hybrid)

Sector: QSR / FMCG / Spirits

Reports To: Chief Executive Officer (CEO) / Board of Directors

Our client is looking for an ambitious, dynamic, and result-oriented Business Head / Chief Growth Officer (CGO) to lead market expansion, brand growth, and overall P&L performance across emerging and established markets in APAC and South Asia.

In this dual strategic and operational role, you will define the omnichannel growth strategy across direct-to-consumer (D2C), modern trade, general trade, HORECA/QSR distribution networks, and quick-commerce channels. You will sit at the intersection of brand marketing, channel expansion, supply chain agility, and unit economics to drive aggressive top-line growth and long-term profitability.

Key Responsibilities:Strategic Leadership & P&L Ownership:

• P&L Management: Own and execute the full P&L strategy for the business unit, driving revenue growth, gross margin optimization, and EBITDA expansion across key markets.

• Growth Strategy: Formulate and execute aggressive go-to-market (GTM) strategies for new product launches, category expansion, and geographic penetration across South & Southeast Asia.

• Market Intelligence: Analyze consumer trends, competitive dynamics, trade channels, and macro-regulatory landscapes to identify high-potential growth levers.

Channel Expansion & Commercial Excellence:

• Omnichannel Growth: Scale presence across On-Premise/Off-Premise channels (for Spirits/FMCG), QSR outlet expansion, E-commerce, Quick-Commerce, and Modern Trade networks.

• Strategic Partnerships: Negotiate and build high-impact strategic alliances with regional distributors, master franchisees, logistics partners, and major retail key accounts.

• Unit Economics & Store/Branch Expansion: (For QSR) Oversee site selection, franchise partner relations, store unit economics (SSSG & Payback periods), and regional footprint scaling.

Marketing, Brand & Customer Experience:

• Brand Strategy: Partner closely with Marketing leadership to align brand positioning, localized trade marketing initiatives, and consumer acquisition/retention programs.

• Customer Lifetime Value (LTV): Leverage data-driven insights and CRM strategies to increase repeat purchases, ticket sizes, and customer loyalty across physical and digital touchpoints.

Cross-Functional Operational Leadership:

• Supply Chain Alignment: Drive joint business planning (JBP) with supply chain and demand forecasting teams to optimize inventory turns, reduce out-of-stock rates, and protect working capital.

• Team Building & Culture: Build, mentor, and lead high-performing commercial, trade marketing, sales, and business development teams across Singapore and Bangalore hubs.

Key Performance Indicators (KPIs):

• Top-line Revenue Growth & Net Profitability (EBITDA)

• Market Share Expansion across key categories & regions

• Customer Acquisition Cost (CAC) vs. LTV Optimization

• Channel Performance (MT/GT, Quick-Commerce, On-Premise throughput, QSR Same-Store Sales Growth)

• Working Capital Efficiency & Inventory Turnover Rate

Candidate Profile & Qualifications:Required Experience:

• 18+ years of progressive commercial leadership, with proven P&L ownership or growth-focused leadership roles within FMCG, Alco-Bev/Spirits, or QSR/Food Services.

• Geographic Exposure: Strong track record of executing GTM strategies across India (Bangalore/tier-1 hubs) and/or Southeast Asian markets (Singapore/ASEAN).

• Proven Scale Track Record: Demonstrated experience scaling business units from early/mid-stage growth to $50M - $200M+ revenue scale.

Skills & Competencies:

• Commercial Acumen: In-depth understanding of trade channels, distributor network dynamics, trade margins, and promotional structures.

• Analytical & Data-Driven: Proficient in leveraging analytics, demand-planning tools, and performance data to guide capital allocation and strategic choices.

• Agility & Entrepreneurial Mindset: Thrives in fast-paced, high-growth environments with a bias toward action and structured risk-taking.

• Stakeholder Management: Exceptional communication and negotiation skills to engage with external board members, franchise partners, and regional key accounts.