Casino Marketing Manager

GENERAL SUMMARY OF DUTIES:

The Casino Marketing Manager is responsible for assisting the Vice President of Casino Marketing with the development, management, and analysis of new casino programming to drive incremental revenues and increase guest satisfaction. This position will execute a wide array of tasks associated with each project, with a heavy focus on organization, communication, and reporting.

ROLE AND RESPONSIBILITIES: (INCLUDES BUT IS NOT LIMITED TO THE FOLLOWING)

• Manage the implementation process from start to finish for new casino hardware and systems.
• Coordinate activities, resources, and equipment requirements.
• Partner with the casino senior leadership team to establish project KPIs, action items, and timelines.
• Analyze project risks and opportunities.
• Assist with Loyalty Marketing promotional rollout and programming analysis.
• Assign tasks to internal teams and develop a schedule for needed resources.
• Manage troubleshooting process with vendors for casino systems and hardware.
• Create and maintain comprehensive project documentation, plans, and reports.
• Assist the Database Marketing team with data extraction, analysis, and data input.
• Provide operational support to the Casino Marketing team as directed.

PERFORMANCE REQUIREMENTS: (KNOWLEDGE, SKILLS AND ABILITIES)

• Knowledge of, and experience in creating, developing, and/or implementing casino promotions & offers for casino customers is strongly preferred.
• Experience working with Offercraft, NRT Kiosks, OPTX, ACSC, and EBS bonusing suite strongly preferred.
• Strong organization and communication skills.
• Sound understanding of Casino Marketing customer segmentation, profiles, and dynamic traits.

EXPERIENCE REQUIREMENTS:

• Casino or hospitality marketing experience preferred.

EDUCATION REQUIREMENTS:

• Bachelor’s Degree in Business Management, Hospitality, Marketing, or Computer Science preferred.

Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email WGAccommodations@wgresorts.com with the job title and the location of the position for which you are applying. This job posting is intended to provide a general overview of the position and may not include every responsibility, duty, or qualification required. Duties, responsibilities, and activities may change at any time with or without notice.