Category Head - Marketing Suite

Senior Category & Growth Leader

Company Overview

Job Summary

We are seeking a Senior Category & Growth Leader to take ownership of a rapidly growing business segment. The role involves end-to-end management of the category, including developing and executing go-to-market (GTM) strategies, pricing, product roadmap, and growth initiatives. The primary goal is to scale the category from approximately ₹10 Crore Annual Recurring Revenue (ARR) to ₹25 Crore, driving business growth through strategic ownership, customer insights, and innovative growth levers.

Responsibilities

• Own the category’s business growth and Annual Operating Plan (AOP).
• Develop and execute the GTM strategy for the category, including market positioning and customer segmentation.
• Identify and understand customer needs through regular engagement and market research.
• Drive decisions related to pricing, positioning, and packaging to optimize revenue and market share.
• Collaborate with Product teams to identify product features or launches needed to support growth.
• Build customer insights via ongoing conversations, surveys, and market analysis.
• Identify and develop lead-generation and demand-creation opportunities to accelerate growth.
• Monitor category performance and analyze data to identify new growth opportunities.
• Coordinate with Sales, Product, Marketing, and Operations teams to ensure seamless execution of growth strategies.
• Experiment with new ideas, channels, and growth levers to continuously improve results.
• Leverage data and analytics for informed decision-making and strategic planning.

Qualifications

• 8–10 years of experience in SaaS, technology, or a similar product-led business.
• Proven experience in category management, product growth, business growth, or GTM.
• Demonstrated ownership of a category, product, or business with responsibility for its growth.
• Strong understanding of SMB and mid-market customer segments.
• Expertise in GTM strategies, pricing, product strategy, and customer discovery.
• Strong business and product thinking with a focus on growth.
• Ability to operate effectively in environments lacking predefined playbooks.
• Excellent analytical and problem-solving skills.
• Hands-on, proactive approach with a high level of ownership.
• Proven ownership of business outcomes and a go-getter attitude.
• Educational qualifications: Relevant degree in Business, Marketing, Technology, or related fields.

Preferred Skills

• Experience with AI and data-driven decision-making.
• Proficiency in tools such as ChatGPT, Claude, and analytics platforms.
• Strong communication and stakeholder management skills.
• Ability to adapt quickly and experiment with new growth channels.
• Familiarity with product management and P&L ownership.

Experience

• 8–10 years of relevant experience in SaaS, technology, or product-led growth roles.
• Experience in category management, GTM, or business growth roles with demonstrated success.
• Prior ownership of a category, product, or business with measurable growth outcomes.

Environment

• Work Mode: Office-based in Ahmedabad.
• Work Environment: Dynamic, fast-paced, and entrepreneurial setting.
• Team Collaboration: Cross-functional collaboration with Product, Sales, Marketing, and Operations teams.
• Tools & Technology: Use of AI, analytics, and research tools to inform decisions.

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