Category Manager (Frozen)

Job Description

Purpose:

The Category Manager Retail Frozen supports the relevant Senior Manager and/or Category Lead on driving strategy of Frozen Portfolio for Retail Business and execution to achieve both consumer connection and the company financial goals.

Job Duties:

• Strategy & Planning:

• Propose and support CL/SCM with development of Japan Kraft/Heinz brand strategy and Annual Operation Plan.

• Analysis:
• Conduct category analysis for the key categories within the business unit (BU).
• Report market performance and provide insights into root causes.

• New Product Development:
• Lead and propose innovation agenda and pipeline that best fit the brand and business growth.
• Lead cross functional team, both Heinz Japan internal and other countries, as Category Manager to achieve the best result with new product launch.
• Responsible for P&L and business targets to deliver brand growth for short and long term.

• Activation and Campaigns:
• Lead key brand project i.e. (mainly) Range Extension, Innovation

• Research:
• Co-work with Consumer Insight Manager to plan and execute research for new product, campaign, and brand tracking.

• Other tasks:
• Work with Product development team, and Sales team to develop samples and trade materials.
• Support Sales on customer queries.
• Other administrative tasks.

Required skills and qualifications:

• Minimum of 4 years of experience in brand management/marketing/customer marketing/trade marketing in Food industry.
• Experienced in the use of quantitative and qualitative market research and its applicability to managing brands.
• Experience of using key financial measures of a brand and experience of budget planning and management.
• Self-motivated and willingness to push the boundary and hold other’s accountability.
• Ability to work in diverse and multi-cultural environment with strong cross functional communication ability.
• Having strong interest and knowledge in digital marketing. Experience in planning and execution in both owned and earned media, and growing brand’s SNS fanbase is plus.
• Understanding of marketplace dynamics and shopper behavior
• Bachelor’s degree
• Proficiency in Japanese and English.

Preferred skills and qualifications:

• Advanced degree in Business Administration, Marketing and/or equivalent.
• Thorough understanding of business principles and practices.
• Strategic thinker, capable of combining everyday activities with long term plans.