Chief Marketing Officer
- Compensation
- Not disclosed
- Location
- Costa Mesa, CA, USA
- Work setup
- Not specified
- Seniority
- C level
- Employment
- Full time
- Experience
- 10+ years
- Category
- Marketing
- Posted
Skills
Must have
- 10+ years of progressive marketing leadership experience, including senior or executive-level roles
- Demonstrated experience overseeing multiple brands, business units, or verticals simultaneously
- Strong expertise in brand strategy, growth marketing, and performance accountability
- Proven ability to lead senior leaders and cross-functional teams
- Deep understanding of modern marketing channels, including digital, influencer, experiential, retail, and ecommerce
- Exceptional executive presence, communication skills, and decision-making ability
Nice to have
- Experience in cannabis, hemp, wellness, CPG, lifestyle, or other regulated industries
- Experience scaling brands from mid-stage growth to national or multi-market presence
- Background in culture-driven, influencer-led, or community-based brand ecosystems
Full description
Chief Marketing Officer (CMO)
Company: HR MGMT 10, LLC
Location: Costa Mesa, CA
Department: Executive Leadership
Reports To: Chief Executive Officer (CEO)
Employment Type: Full-Time, Exempt
Compensation: Starting at 200k
Position Overview
The Chief Marketing Officer (CMO) is the senior marketing executive for HR MGMT 10, LLC, responsible for setting and executing the marketing vision across a portfolio of eight or more business verticals. The portfolio includes flagship brands such as Dialed Moods and Dialed Labs, along with additional cannabis, hemp, wellness, consumer packaged goods (CPG), lifestyle, experiential, and digital ventures.
This role owns company-wide brand strategy, growth marketing, and performance accountability. The CMO operates as both a strategic leader and hands-on operator, partnering closely with executive leadership to drive brand equity, revenue growth, and long-term enterprise value while ensuring each brand maintains a distinct identity and go-to-market strategy.
Key Responsibilities
Executive Marketing Leadership
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Define and execute the company-wide marketing vision across all brands under HR MGMT 10
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Serve as a core member of the executive leadership team and strategic partner to the CEO, COO, Sales, Product, and Operations
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Translate business objectives into integrated, multi-channel marketing strategies that drive measurable revenue and brand growth
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Own final decision-making authority on brand direction, messaging, campaign prioritization, and major marketing investments
Multi-Vertical Brand Oversight
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Oversee marketing strategy and performance across eight or more business lines, including cannabis and hemp, wellness and functional products, CPG, retail, ecommerce, experiential events, digital platforms, influencer-driven brands, and lifestyle products
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Ensure each vertical has clear brand positioning, defined ideal customer profiles, and a strong go-to-market strategy
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Balance centralized marketing infrastructure with brand-specific execution to support speed, scale, and differentiation
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Establish benchmarks and success metrics tied directly to revenue, growth, and profitability
Team & Organizational Leadership
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