Evotym
Chief Marketing Officer (iGaming)
- Compensation
- Not disclosed
- Location
- Tallinn, EE
- Work setup
- Not specified
- Seniority
- C level
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Marketing
- Posted
Must have
- 5+ years of senior marketing leadership in iGaming. Experience in B2C crypto with a focus on user acquisition is also valued.
- Proven experience managing teams.
- Background in user acquisition or media buying, ideally at head or director level.
- Experience managing large acquisition budgets with a strong grasp of unit economics and cohort analysis.
- Hands-on knowledge of affiliate marketing and high-risk traffic sources.
- Strong brand sense and understanding of how iGaming brands are built and grown.
- Track record of delivering measurable business outcomes.
- Fluent English.
- Willing to work from the office in Cyprus (preferred) or Estonia.
- Languages: English
Full description
About the Client
Our client is an international iGaming operator offering a diverse range of online casino games and sports betting options. Operating across multiple jurisdictions, they support both crypto and fiat currencies and collaborate with a wide network of affiliates and partners to enhance their market presence.
Role Overview
Join an exciting and challenging opportunity as a Chief Marketing Officer (CMO) where you will lead a diverse marketing team in an international environment. You will be at the forefront of shaping marketing strategies and driving player acquisition through various channels, including affiliates and paid media. This role offers the chance to manage significant marketing budgets and play a key part in the company's growth trajectory.
Key Responsibilities
- Lead, structure, and develop a marketing team of about 20 people, including affiliates, media buyers, retention, and SEO specialists.
- Own the marketing strategy across all brands and markets, translating it into clear goals, KPIs, and execution plans.
- Drive player acquisition across affiliate, paid media, and other channels, ensuring efficient spending.
- Manage large marketing budgets, focusing on CAC, ROI, payback periods, and cohort/LTV analysis.
- Own brand positioning and creative direction, collaborating with in-house designers and external partners.
- Build retention and CRM strategies to maximize player lifetime value.
- Shape the company's employer brand to support hiring and growth.
- Report regularly to the CEO on performance and results.
Requirements
- 5+ years of senior marketing leadership in iGaming. Experience in B2C crypto with a focus on user acquisition is also valued.
- Proven experience managing teams.
- Background in user acquisition or media buying, ideally at head or director level.
- Experience managing large acquisition budgets with a strong grasp of unit economics and cohort analysis.
- Hands-on knowledge of affiliate marketing and high-risk traffic sources.
- Strong brand sense and understanding of how iGaming brands are built and grown.
- Track record of delivering measurable business outcomes.
- Fluent English.
- Willing to work from the office in Cyprus (preferred) or Estonia.
- Languages: English
Key Soft Skills
- Strong people leader who builds, motivates, and holds a team accountable.
- Takes ownership and delivers measurable results.
- Communicates clearly and structured, supported by data.
- Acts as a partner to the CEO, bringing a well-argued view and constructive challenges.
- Professional presence in a corporate-style environment.
What We Offer
- Competitive salary aligned with experience.
- Collaborative and transparent team culture.
- High-impact role in a scaling fintech company.
- Recognition of personal milestones and achievements.
- Social benefits.