Chief Performance & Growth Officer (CPO/Growth)
- Compensation
- Not disclosed
- Location
- Toronto, ON, Canada
- Work setup
- Remote
- Seniority
- C level
- Employment
- Full time
- Experience
- 10+ years
- Category
- Not specified
- Posted
Skills
Must have
- 10+ years executive leadership in publishing, education, coaching, service, e-commerce or digital info businesses.
- Proven experience scaling companies from mid 7 figures to $25M+ in annual revenue.
- Advanced financial fluency; comfort owning complex P&Ls, ROAS, CAC:LTV models, etc.
- Deep experience with digital growth systems: AI, funnels, course platforms, lifecycle automation.
- Industry literacy in consciousness, wellness, leadership, or transformational learning (strong plus). Essential Traits
- Visionary systems thinker with ability to execute at pace.
- Competitive, type A personality who is a clear and persuasive communicator
- High EQ + high IQ leadership style.
- Experience interfacing with visionary founders, speakers, or authors.
- Thrives in ambiguity, iteration, and mission-driven intensity.
- High integrity, high energy, hard working, obsessively curious and intelligent performer will succeed in this role
Full description
Our client, Institute of Metacognitive Programming (IMCP), is looking for an experienced professional to join their team as the Chief Performance & Growth Officer. This is a full-time remote position (U.S. timezone preferred, or flexible). Executive role.
Company Context & MissionInstitute of Metacognitive Programming (IMCP) delivers training and certification in Metacognitive Programming, a coaching and leadership methodology focused on shifting internal thought-emotional patterns to enable sustainable change.
IMCPs vision is to scale its methodology globally, helping professionals, coaches, and leaders achieve transformation through ontological approaches grounded in psychology, neuroscience, and philosophy.
As IMCP grows its digital footprint (online courses, certifications, group coaching, subscriptions, etc.), it needs a top-tier growth executive to lead performance, funnel optimization, growth hacking, and revenue acceleration.
Role Purpose
This role exists to translate IMCPs mission into measurable revenue and impact growth. The Chief Performance & Growth Officer is responsible for building, measuring, and scaling growth systems (funnels, analytics, experimentation) that reliably convert prospective learners/coaching clients into paying customers and drive retention and upsells.
They will embed a culture of data-driven performance into every part of marketing, product, and operations, while aligning with IMCPs philosophical and transformation-oriented DNA.
Key Responsibilities/Mandate
- **Growth Strategy & Planning
** - Define and own the growth roadmap (customer acquisition, retention, upsell) aligned with the companys strategic goals.
- Identify high-leverage growth channels (paid, organic, partnerships, affiliates) and scale testing.
- Build and implement company-wide performance frameworks and OKRs.
- Lead annual planning and monthly performance reviews.
- Align creative, tech, and financial teams under one coherent growth system.
- Balance mission impact with financial excellence.
- Develop and validate new monetization vehicles that expand impact (certifications, B2B licensing, low-ticket products).
- Manage strategic relationships with top publishers, global distribution partners, platforms, and affiliate networks.
- **Funnel Design & Optimization
** - Architect multi-stage funnels (lead magnet nurture conversion retention/upsell).
- Conduct rigorous A/B testing, cohort analysis, conversion optimization.