Community Liaison

HOME HEALTH & HOSPICE MARKETING LIAISONTOP SALARY FOR TOP PRODUCERSCanyon Home Care & Hospice is looking for a positive, driven, dependable, and relationship-focused Marketing Liaison to join our team.

We are seeking an experienced healthcare professional who understands that successful business development is about more than making visits—it is about building meaningful referral partnerships, identifying opportunities, following through, and driving sustainable census growth.

The ideal candidate is comfortable in the field, confident speaking with healthcare professionals, highly organized, and motivated by measurable results.

POSITION SUMMARY

The Home Health & Hospice Marketing Liaison is responsible for developing and maintaining referral relationships throughout the assigned territory while promoting Canyon Home Care & Hospice services.

This position works closely with branch leadership, clinical teams, intake, and other members of the business development team to increase appropriate referrals, admissions, and overall census.

The Marketing Liaison serves as a key representative of Canyon in the community and is expected to develop strong relationships with hospitals, skilled nursing facilities, assisted living and memory care communities, physician practices, clinics, rehabilitation facilities, and other healthcare partners.

RESPONSIBILITIES & FUNCTIONS

• Develop and maintain productive relationships with current and prospective referral sources throughout the assigned territory.

• Educate healthcare professionals and community partners on Canyon's Home Health, Hospice, and related programs and services.

• Identify new referral opportunities and strategically develop accounts with the potential to produce consistent, appropriate referrals.

• Build relationships with hospitals, discharge planners, case managers, physicians, physician practices, skilled nursing facilities, assisted living communities, memory care communities, rehabilitation facilities, and other healthcare organizations.

• Consistently work toward established admission, census, and business-development goals.

• Maintain ownership of assigned accounts through consistent follow-up, relationship development, education, problem-solving, and measurable activity.

• Develop account-specific strategies based on referral potential, current performance, barriers, and opportunities for growth.

• Work closely with branch leadership and clinical teams to ensure a coordinated approach to referral development and patient care.

• Communicate referral-source needs, concerns, and opportunities to appropriate Canyon leadership and assist with timely resolution.

• Help referral partners understand appropriate candidates for Home Health and Hospice and recognize opportunities for earlier intervention.

• Conduct presentations, educational programs, in-services, community events, and other business-development activities as appropriate.

• Represent Canyon professionally within the healthcare community and build relationships that reflect our commitment to responsive, high-quality patient care.

• Identify opportunities for preferred-provider relationships, facility partnerships, contracts, and other strategic collaborations.

• Maintain accurate and timely documentation of marketing activities, account development, referral trends, opportunities, and follow-up.

• Complete required weekly and monthly marketing reports and participate in business-development meetings and census-growth planning.

• Collaborate with other Canyon marketers and leaders to share successful strategies, resources, and market intelligence.

• Bring creativity and new ideas to Canyon's marketing and business-development strategy.

• Remain knowledgeable about Canyon's service lines, coverage areas, clinical capabilities, referral processes, and competitive advantages.

• Maintain awareness of competitors, healthcare-market changes, referral trends, and new opportunities within the assigned territory.

• Must be flexible to accommodate changing schedules, referral-source needs, events, and occasional activities outside normal business hours.

• Local travel throughout the assigned territory is required. Occasional overnight travel may be necessary.

PERFORMANCE EXPECTATIONS

Success in this position is measured by both relationship development and results.

The Marketing Liaison is expected to:

• Consistently develop new referral opportunities.

• Grow and strengthen existing accounts.

• Maintain an active presence within assigned accounts and territory.

• Generate appropriate Home Health and Hospice referrals.

• Contribute to branch admission and census goals.

• Demonstrate consistent follow-through and account ownership.

• Use time in the field strategically and productively.

• Maintain accurate reporting and communicate opportunities and barriers to leadership.

• Build referral relationships that support sustainable census growth, not simply one-time referrals.