Content Creator

A Content Creator is responsible for planning, creating, publishing, and monitoring content across social media platforms to increase brand awareness, engagement, and business growth.

Job Responsibilities1) Social Media Management

• Manage company social media accounts (Facebook, Instagram, LinkedIn, YouTube, etc.).

• Schedule and publish posts according to the content calendar.

• Ensure consistent brand messaging across all platforms.

2) Content Creation

• Create engaging captions, posts, and basic graphics.

• Coordinate with designers and content writers.

• Develop content ideas based on trends and campaigns.

3) Campaign Management

• Execute organic and paid social media campaigns.

• Monitor campaign performance and optimize results.

• Assist in lead generation campaigns.

4) Community Management

• Respond to comments, messages, and customer inquiries.

• Engage with followers to build brand awareness.

• Monitor online reviews and feedback.

5) Performance Analysis

• Track key performance metrics (reach, engagement, impressions, followers, clicks).

• Prepare weekly and monthly social media reports.

• Suggest improvements based on analytics.

6) Trend Monitoring

• Stay updated with the latest social media trends, hashtags, and platform updates.

• Identify opportunities for viral or timely content.

7) Collaboration

• Coordinate with the marketing, sales, and design teams.

• Support product launches and promotional campaigns.

• Work with influencers or external agencies when required.

Requirements

Education

• Bachelor's degree in any field.

• Certifications in Digital Marketing or Social Media Marketing are an added advantage.

Experience

• 1–2 years of experience in social media management, digital marketing, or content marketing.

Key Performance Indicators (KPIs)

• Follower growth

• Engagement rate

• Reach and impressions

• Website traffic from social media

• Lead generation

• Content publishing consistency

• Campaign ROI

• Response time to customer queries