Content Marketing Manager
- Compensation
- Not disclosed
- Location
- SAN RAMON
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- BA in Marketing, Communications, Journalism, English, or related field.
- 5-8 years of experience in content marketing, digital marketing content, marketing communications, copywriting, or related roles.
- Demonstrated experience executing content marketing strategies and producing marketing content that supports engagement, demand generation, conversion, and business growth.
- Strong hands-on writing and editing experience across digital channels, including web, email, landing pages, SEO content, AEO content, and campaign assets.
- Deep understanding of SEO content marketing strategy, search intent, content optimization, and AI-driven discovery principles.
- Experience using performance insights to optimize content marketing assets and improve engagement, conversion, and discoverability.
Nice to have
- Experience in B2B, B2C, professional services, staffing, consulting, technology, or complex business environments.
- Experience with AI-assisted content marketing creation tools and workflows.
- Experience partnering with SEO, web, analytics, paid media, email, and integrated marketing teams.
Full description
Who We Are
Robert Half, one of FORTUNE’s World’s Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring for a Content Marketing Manager to join the Marketing department.
The Content Marketing Manager reports to the Director, Content Marketing and is responsible for executing audience-focused content marketing strategies that drive engagement, consideration, demand, conversion, and retention across Robert Half’s priority hiring manager and job candidate audiences. This is a strategic and hands-on role that combines content marketing planning, writing, editing, SEO/AEO optimization, and performance analysis to support integrated marketing programs and audience growth objectives.
Working closely with Integrated Marketing, Brand Marketing, Performance Marketing, Digital Marketing, Communications, Analytics, and Web partners, this role translates established content marketing strategies, business priorities, audience insights, and campaign strategies into high-performing marketing content. The Content Marketing Manager focuses on content marketing assets that help audiences discover, understand, engage with, and take action on Robert Half’s services, while partnering with Communications on the marketing activation of thought leadership and editorial assets where appropriate.
What You'll Do
Content Marketing Planning, Audience Alignment & Campaign Support
- Execute audience-focused content marketing plans and initiatives in partnership with Integrated Marketing Managers and senior content marketing leaders.
- Contribute to content marketing roadmaps aligned to audience priorities, integrated marketing plans, campaign objectives, and business goals.
- Partner with Integrated Marketing Managers and SEO partners to identify content marketing needs across the buying journey, including awareness, consideration, conversion, and retention.
- Translate established content marketing strategies into content marketing briefs, assets, campaigns, and optimization plans.
- Identify opportunities to improve audience engagement, conversion, search visibility, and content marketing reuse across channels.
- Partner with Communications to adapt and activate thought leadership for marketing use cases without duplicating ownership of thought leadership, editorial strategy, executive visibility, or reputation-building content.
- What success looks like: Content marketing plans are clearly tied to audience needs, marketing priorities, and measurable business outcomes.
Hands-On Content Marketing Development, Writing & Editing
- Write, edit, and optimize content marketing assets across formats including service pages, landing pages, email campaigns, nurture programs, paid media, SEO content, AEO content, FAQ content, campaign assets, and resource center content.