Content Marketing Manager - Trades

The Content Manager leads the planning, creation, and management of content across an assigned portfolio of brands. This role turns brand strategies and customer insights into clear, engaging content for websites, email, social media, video, and other channels, while maintaining each brand’s distinct voice.
Working with Brand Strategy, Field Marketing, the Digital Center of Excellence, and agency partners, the Content Manager maintains an organized content calendar, ensures materials are accurate and consistent, and uses performance insights to improve content that supports customer engagement, demand generation, and franchisee needs.
Key Responsibilities
Content Curation, Adaptation & Scaled Execution

Partner with Brand Marketing to produce engaging consumer-facing content (video, photography, blog posts) for paid and organic media that drives website traffic and brand value.
Leverage generative AI and creative production tools to rapidly scale assets for 7 brands, focusing on customization and iteration vs. heavy graphic design.
Accelerate content by generating localized, seasonal, and audience-specific variations to maintain high content volume across targeted campaigns.

Field Support & Campaign Versioning

Build and maintain an accessible library of marketing toolkits, empowering franchisees to execute local campaigns independently without needing dedicated design support.
Adapt core brand campaigns to match local consumer nuances and franchisee needs.
Gather real-time insights from franchisees and field teams regarding asset adoption and performance, continuously optimizing to improve customer engagement.

Local SEO & Content Technology Strategy

Maintain hyper-local content that helps improve search visibility, local awareness, and overall brand value.
Evaluate and implement emerging content automation platforms and generative AI tools to streamline asset distribution and field customization.
Social Media: Manage social media content and planning for the brand, both on the corporate level as well as the franchisee, working to improve each location’s online social presence.

Qualifications & Skills

3–5 years of experience in content marketing or creative operations with hands-on experience deploying at national and local level.
Content Storytelling & Lightweight Production: Strong copy-editing, video editing, and digital curation skills. Experience in Canva, Adobe, and Nano Banana preferred.
Local SEO & Field Collaboration: Familiarity with local SEO best practices, location-based content strategies, and a track record of working directly with local operators or franchisees to deliver user-friendly content toolkits.