Breezeway
Content & SEO Operations Specialist
- Compensation
- Not disclosed
- Location
- Remote- Spain
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 2+ years
- Category
- Marketing
- Posted
Skills
Must have
- At least 2 years in SEO, content operations, or a combined digital marketing role
- Hands-on experience with Ahrefs or SEMrush or equivalent (mandatory)
- Comfortable in HubSpot CMS — publishing, managing blog posts, custom modules
- Ability to read data and make prioritization decisions independently
- You think in systems, not tasks — you want to build something that compounds
- You're comfortable owning a channel with revenue targets, not just traffic metrics
- You can communicate data clearly to non-technical stakeholders
- You're proactive about verification — you don't ship something without checking the source
Nice to have
- Experience with Screaming Frog, Sitebulb, or equivalent crawl tooling
- Experience with Clearscope, Surfer SEO, or Frase
- Familiarity with AirOps or similar AI content workflow tools
Full description
Breezeway’s award-winning property operations and experience platform helps coordinate, communicate, and verify detailed work at properties. Powering over 55M property care tasks, Breezeway helps thousands of short-term rental managers and hospitality operators increase operational efficiency and boost service revenue while eliminating manual work and elevating the experience at each property.
The Role
We're looking for a Content & SEO Operations Specialist who can sit at the intersection of technical SEO, content strategy, and revenue attribution. You'll be responsible for helping the Breezeway team build the organic channel as a revenue driver, owning everything from site architecture and internal linking to content production workflows and off-site authority building. You'll use data and tooling to audit the current content strategy, identify gaps, and turn it into a compounding content engine. You'll work directly with the Director of Demand Generation and collaborate closely with the content team and copywriters.
Fully remote. Based in the Spain.
What You'll Own
— Technical SEO & AEO —
- On-Site SEO Infrastructure
- Own the internal link structure across the website and blog
- Implement and maintain the hub-and-spoke cluster architecture across all core topic areas
- Manage 301 redirects, canonical tags, and URL strategy
- Ensure all pages have correct schema markup (FAQ, Article, last modified tags) and are fully accessible to LLM crawlers (GPTBot, ClaudeBot, PerplexityBot)
- Website Health & Technical Maintenance
- Monitor and resolve technical issues including broken links, 404 errors, HTTPS/HTTP mixed content, missing hreflang return tags, and crawl errors
- Conduct ongoing technical audits using Screaming Frog, Ahrefs, and GSC — site health is a continuous responsibility, not a one-off task
- Work with dev and HubSpot to implement fixes and verify resolution
- Off-Site SEO & Link Building
- Develop and execute a backlink strategy starting with PMS partner relationships (Breezeway integrates with 30+ PMS platforms)
- Identify and pursue placements on industry publications (VRM Intel, STR industry press, hospitality tech media)
- Manage outreach for comparison and alternative pages
- Monitor referring domains and disavow toxic backlinks
— Content Operations & Strategy —
- Content Operations
- Build keyword-optimized content briefs using and — writers and domain experts execute against them, you own the optimization layer