Conversion Rate Optimization Specialist

Driven to be the BestPeople. Performance. Purpose.

At Avis Budget Group, we’re driven to be the best vehicle rental company in the world, together. Our 25,000 employees raise the bar every day, bringing different perspectives, taking ownership, and leading with integrity. We’re defining the future of mobility with safe, sustainable solutions that move people, businesses, and communities forward.

Avis Budget Group is seeking a Conversion Rate Optimization (CRO) Specialist to drive continuous improvement in our digital customer journey across web and mobile. Reporting to the Director of Conversion & Experimentation, this role will focus on identifying, testing, and scaling improvements that increase conversion, revenue, and customer satisfaction.

You will work closely with product managers, designers, analysts, and engineers within cross-functional pods—bringing a test-and-learn mindset to everything we do.

What You'll Do: Experimentation & Testing

• Design, execute, and analyze A/B and multivariate tests across web and mobile

• Translate hypotheses into structured experiments with clear success metrics

• Ensure experiments are implemented accurately and analyzed with rigor

Conversion Optimization

• Identify opportunities to improve conversion across key funnel stages (e.g., search, pricing, checkout, post-booking)

• Analyze user behavior to uncover friction points and drop-offs

• Partner with product and design teams to develop solutions that improve performance

Data & Insights

• Use quantitative data (analytics, funnel metrics) and qualitative insights (user research, session replays, surveys) to inform hypotheses

• Monitor and report on key conversion metrics (e.g., conversion rate, abandonment, revenue per visitor)

• Translate results into clear, actionable recommendations

Cross-Functional Collaboration

• Work closely with:

• Product Managers to align experiments with roadmap priorities

• Analytics teams to define metrics and validate results

• Design & Research to develop and test user-centric solutions

• Engineering to implement and scale experiments

• Contribute to a collaborative, insight-driven product development process

Experimentation Best Practices

• Follow and contribute to experimentation frameworks, standards, and governance

• Ensure proper test design, statistical validity, and documentation of results