Country Sales Director UK

Lead the Future of Institutional Solutions in the UK

A global leader in water, hygiene, and infection prevention solutions is seeking a strategic and results-driven Country Sales Director to drive the growth of its Institutional business in the UK. This role offers the opportunity to lead around €60M business, manage a high-performing sales force of 100 professionals, and shape the market strategy in one of the most dynamic industries.

Why Join?

🚀 Drive Impact: Take full ownership of the Institutional business in the UK, setting the direction for long-term success.

🌍 Work for a Global Industry Leader: Be part of a company that prioritizes sustainability, innovation, and business excellence.

📈 Lead & Grow High-Performing Teams: Manage and develop a 100-person sales organization, ensuring best-in-class execution.

💡 Strategic Influence: Collaborate with regional and global leadership to define and implement game-changing strategies.

🎯 Financial & Commercial Ownership: Take full P&L responsibility, ensuring strong revenue growth and profitability.

Your Role & Responsibilities

🔹 Strategic Leadership & Market Development

• Define and execute the country-wide sales strategy, aligning with regional business objectives.

• Oversee corporate accounts, distribution, and direct sales channels, ensuring consistent revenue growth.

• Manage pricing, innovation deployment, and customer penetration initiatives to enhance market share.

🔹 Commercial & P&L Management

• Lead budgeting, forecasting, and financial reporting to ensure strong operational performance.

• Own the P&L for France, driving profitability and long-term sustainability.

• Implement data-driven decision-making and market intelligence to optimize commercial strategies.

🔹 Leadership & People Development

• Manage and mentor a senior sales leadership team (7 District Managers, Business Development, and Sales Support).

• Foster a culture of accountability, performance excellence, and continuous learning.

• Partner with cross-functional teams (Finance, HR, Marketing, Technical Training) to drive business effectiveness.

🔹 Customer Engagement & High-Level Negotiations

• Cultivate and maintain strong relationships with key corporate clients, distributors, and strategic partners.

• Support direct reports in complex negotiations and executive-level relationship management.

• Identify new business opportunities and lead market expansion initiatives.

What We Are Looking For

✅ Proven Sales Leadership: 7-10+ years of experience in B2B sales leadership, preferably in institutional, hospitality, foodservice, or industrial markets.

✅ P&L Management: Hands-on experience in managing financial performance, optimizing pricing, and driving margin improvement.

✅ Strong Business Acumen: Ability to translate market insights into strategic actions that enhance revenue growth.

✅ Matrix Organization Experience: Skilled at collaborating across multiple business functions and international teams.

✅ Exceptional Leadership & Communication Skills: Ability to inspire teams, engage stakeholders, and influence C-level executives.

✅ Fluent in English (mandatory).

✅ Flexibility to travel up to 60% across the UK and occasionally abroad.

What’s in It for You?

💰 Competitive Compensation: Fixed salary + performance-based bonus + long-term incentives.

🚗 Company Car & Executive Perks: Full benefits package.

📚 Career Acceleration: Work for a market leader with strong global expansion plans.

🌱 Purpose-Driven Culture: Join a company committed to sustainability, innovation, and making a real impact.

📩 Ready to Take the Lead? Apply now!