Creative Director - TWITCH LAB - Burson
Leads creative direction for Burson's new TWITCH LAB, an AI-enabled rapid-response team producing quick-turn digital content, executive videos, and infographics for corporate and crisis communications. Requires 8-10+ years of creative leadership and hands-on generative AI tool experience.
- Compensation
- $60K–$140K / yr
- Location
- Atlanta, Georgia, United States
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 10+ years
- Category
- Creative
- Posted
Skills
Must have
- 8-10+ years of progressive creative leadership experience within an agency, production studio, or corporate communications environment
- Experience and knowledge of generative AI creative tools (text, image, video, voice, and workflow automation)
- Proven track record of developing high-stakes corporate messaging, crisis responses, executive decks, and brand reputation campaigns
- Strong portfolio showcasing innovative visual and narrative campaigns, high-end content execution, and creative leadership
- Exceptional ability to remain calm and decisive under high pressure, leading teams during hour-one breaking news events
- Ability to bridge data-driven intelligence with creative execution that earns attention and protects client reputation
- Experience presenting creative concepts to C-suite executives and client leaders
- Experience managing, directing, and mentoring a multidisciplinary studio team (writers, designers, editors, producers)
Full description
Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit and follow us on LinkedIn and Instagram.
Burson Creative:
You’ll be joining a creative team that’s been recognized with Cannes Lions, Clios, One Show, New York Festivals, SABER, and PRWeek awards, but more importantly, a team that’s curious, collaborative, and constantly pushing each other to do work that earns attention.
The Creative team works across the full Burson client roster to ideate, develop, and produce earned-first campaigns, building original ideas that cut through culture not just the noise. Our work connects people and brands by digging deeper, imagining more, and creating campaigns and content designed to live anywhere and travel everywhere.
We’ve intentionally brought together a mix of designers, writers, producers, and creators from different backgrounds, cultures, and points of view, because better work comes from diverse voices challenging each other.
We’re looking for people who love what they do, value different perspectives, and are excited to roll up their sleeves to help push our creative even further.
Check out our latest work here.
More about the role:
We are seeking a visionary and agile AI-enabled Creative Director to lead the creative direction for our newly concepted TWITCH LAB—an AI-enabled creative rapid-response capability dedicated to quick turn demands of creative assets requested by our clients. While many of the executions will lean toward digital content and story-telling in the corporate and crisis communication space, the North Star will be able building reputation enhancing content that can move at the speed of machine. Done well, this work will begin to redefine how corporate storytelling can be produced, blending cutting-edge generative AI tools with high-impact human craft.