Creative Director (Writer) Passport Brand Design
A Creative Director (Writer) at VML's Passport Brand Design studio in Montreal, leading brand storytelling, campaign concepting, and creative mentorship for a major North American nicotine-category client. Core work is copywriting-driven creative direction: shaping brand narratives, partnering with art directors and strategists, and presenting to senior clients.
- Compensation
- Not disclosed
- Location
- Montreal, Quebec, Canada
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- Not specified
- Category
- Design
- Posted
Skills
Must have
- Extensive professional experience in copywriting and creative direction
- Robust portfolio demonstrating exceptional campaign concepting, brand storytelling, mastery of tone and voice, and an eye for visual execution
- Demonstrated experience leading creative teams and guiding projects from briefing through final production
- Exceptional presentation skills, able to articulate the reasoning behind creative choices to teams and clients
- Adaptability and comfort with digital tools and modern marketing platforms
- Comfort presenting and liaising with clients in English (French not mandatory)
- Comfort and willingness to work on nicotine and tobacco brands
- Ability to work hybrid, in office an average of four days a week
Nice to have
- Experience navigating regulated categories (nicotine/tobacco experience ideal)
Full description
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit .
Who We Are Looking For
Passport Brand Design, is seeking a visionary Creative Director, Writer to lead brand storytelling and campaign concepting for a major North American client in the nicotine category. Reporting directly to the Executive Creative Director of Passport based in New York City, you will do more than write copy — you will architect the narrative soul of premium brands, translating high-level strategy into sophisticated, engaging, and culturally resonant creative work. While your foundation is rooted in copywriting, you bring a sharp visual sensibility and a deep strategic mindset to the table, allowing you to shape the entire brand experience. We are looking for a creative leader who understands the nuances of regulated categories, thrives in a highly collaborative, cross-office environment, and is driven to create work that leaves a lasting impact on both the brand and its audience.
What You'll Do
- Lead the conceptualization and execution of integrated campaigns, ensuring the brand's voice is sophisticated, consistent, and compelling across all touchpoints
- Drive creative excellence and strategic storytelling for a highly visible North American nicotine client, managing campaigns and adapting brand voice across a diverse portfolio of brands within the category
- Architect high-level brand narratives and storytelling frameworks specifically tailored to a large client in the nicotine category