CRM Data Analytics Specialist

Summary of Key Responsibilities:

Responsibilities and essential job functions include but are not limited to the following:

• Transform raw data into visually compelling reports and presentations to guide decision-making across the organization.

• Provide data-backed recommendations to improve category strategy, customer experience, sales performance, and market share.

• Execute data-driven improvements, ensuring campaigns deliver customer-centric solutions and meet performance goals.

• Design, build, and maintain management dashboards and reporting systems using tools such as Excel, Power BI, Tableau, and Braze.

• Monitor campaign performance daily and provide real-time insights to optimize effectiveness.

• Execute data-driven improvements, ensuring campaigns deliver customer-centric solutions and meet performance goals.

• Collaborate with marketing teams to test, measure, and refine campaign targeting and personalization strategies.

Summary of Experience

• At least 3 years of experience as a Data Analyst, Marketing Analyst, or similar analytical role.

• Strong proficiency in Excel, Power BI, Tableau, and Braze (or similar CRM/marketing automation platforms).

• Ability to translate data into meaningful insights with clear business recommendations.

• Experience in retail, e-commerce, or QSR is a plus.

Required Knowledge, Skills and Abilities

• Solid experience in managing large scale of CRM/loyalty program involving agency and various stakeholders.

• Insight and ability to thoroughly understanding and implementing strategic plans and solve execution problems.

• Working experience from loyalty marketing company is strong advantage.

• Excellent team player, good communication and interpersonal skills