CRM Manager

CRM ManagerHybrid – Bristol (2 days per week in the office)Must have previous experience with InterAction, a similar legal CRM system, or a CRM platform used extensively within the professional services sector.

Are you an experienced CRM professional looking to make a real impact within a leading UK Law Firm? We're looking for a commercially minded CRM Manager to take ownership of a business-critical CRM platform, driving its evolution, adoption and strategic value across the organisation.

This is a fantastic opportunity to work at the heart of a major CRM transformation programme, partnering with senior stakeholders and cross-functional teams to ensure the platform becomes a key driver of client engagement, business development and data-led decision making.

The Role

As the CRM Manager, you'll be responsible for the ongoing development, optimisation and adoption of the organisation's CRM platform. Working closely with Marketing, IT, Data and Business Development teams, you'll ensure the system delivers meaningful insight, supports business growth and provides an outstanding user experience.

You'll play a leading role in shaping CRM strategy, championing best practice and driving organisational change to maximise engagement with the platform.

Key Responsibilities

• Lead the ongoing development and optimisation of the CRM platform.
• Work alongside IT and Data teams to deliver enhancements, integrations and system improvements.
• Ensure high levels of data quality, governance and reporting capability.
• Develop dashboards, workflows, automation and reporting that provide valuable business insights.
• Support marketing and business development initiatives through effective CRM utilisation.
• Identify opportunities to introduce AI and emerging technologies to improve CRM capability.
• Drive user adoption through training, engagement and change management initiatives.
• Build strong relationships with senior stakeholders, influencing best practice across the business.
• Monitor system usage, reporting on adoption, performance and opportunities for improvement.
• Translate CRM data into meaningful commercial insight that supports strategic decision making.

About You

We're looking for someone who combines strong technical CRM expertise with excellent stakeholder management skills.

You'll ideally have:

• Previous experience managing and developing enterprise CRM platforms.
• Experience within a professional services environment.
• Strong understanding of CRM configuration, optimisation and system enhancement.
• Experience working closely with IT, Data and Marketing teams.
• Knowledge of reporting, analytics, dashboards and workflow automation.
• A track record of increasing CRM adoption and leading business change.
• Excellent communication and relationship-building skills with senior stakeholders.
• Experience delivering CRM projects, system rollouts or continuous improvement initiatives.
• An interest in AI and data-driven technologies would be advantageous.

What's on Offer

• Competitive salary to £80,000 p/a
• Excellent benefits package
• Hybrid working (2 days per week in the Bristol office)
• Opportunity to lead a high-profile CRM transformation programme
• Collaborative, forward-thinking working environment
• Genuine opportunity to influence business strategy through technology and data

If you're passionate about CRM, data and driving organisational change, we'd love to hear from you.