CRM Manager
- Compensation
- Not disclosed
- Location
- 379 Interpace Pkwy, Parsippany, 07054
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Full time
- Experience
- 3+ years
- Category
- Not specified
- Posted
Skills
Must have
- 3+ years of experience in CRM, lifecycle marketing, marketing operations, or customer engagement
- Hands-on experience managing CRM campaigns across email, SMS, and push notifications
- Experience building and optimizing lifecycle and triggered customer journeys
- Strong familiarity with CRM and marketing automation platforms, including Salesforce Marketing Cloud or similar tools
- Experience with promotional campaign setup, audience segmentation, and offer/promo code management
- Ability to think strategically while executing tactically in a fast-paced environment
- Strong project management and organizational skills with the ability to manage multiple priorities independently
- Analytical mindset with experience using campaign and customer data to identify insights and optimization opportunities
- Excellent communication skills, attention to detail, and commitment to execution quality
- Prior experience mentoring, guiding, or supporting junior team members is a plus
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred
Full description
Driven to be the BestPeople. Performance. Purpose.
At Avis Budget Group, we’re driven to be the best vehicle rental company in the world, together. Our 25,000 employees raise the bar every day, bringing different perspectives, taking ownership, and leading with integrity. We’re defining the future of mobility with safe, sustainable solutions that move people, businesses, and communities forward.
The CRM Manager will be responsible for managing and optimizing customer lifecycle communications across Avis, Budget, and Zipcar. This role will lead the execution of CRM programs across email, SMS, and push notifications, translating lifecycle and promotional strategies into high-quality customer experiences that drive engagement, conversion, retention, and customer lifetime value.
This is a hands-on CRM leadership role that requires both strategic thinking and operational execution. The ideal candidate can independently manage campaigns and customer journeys, identify opportunities for improvement, and make informed decisions while operating within broader CRM and lifecycle strategies.
The ideal candidate is highly organized, detail-oriented, collaborative, and comfortable managing multiple initiatives across brands and channels in a fast-paced environment.
What You'll Do:
- Partner with CRM leadership to execute lifecycle and promotional strategies across Avis, Budget, and Zipcar
- Manage and optimize lifecycle, promotional, transactional, and triggered communications across email, SMS, and push notifications
- Help identify opportunities to enhance the customer experience through more personalized, timely, and relevant transactional communications
- Manage customer journeys including cart abandonment, browse abandonment, opt-in flows, onboarding, and retention campaigns
- Analyze campaign and lifecycle performance to identify trends, optimization opportunities, and testing strategies
- Collaborate cross-functionally with marketing, loyalty, analytics, product, engineering, and operations teams to support customer engagement and business objectives
- Help improve CRM workflows, operational processes, and campaign execution standards to support a scalable and efficient CRM function
Perks You’ll Get:
- Access to Medical, Dental, Vision, Life and Disability insurance
- Eligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages
- 401(k) Retirement Plan with company matched contributions
- Full training to learn the business and enhance professional skills
- Employee discounts, including discounted prices on the purchase of Avis/Budget cars