CRM Manager

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.

We are looking for a CRM Manager to join our team!

Requirements

• 2+ years of experience in CRM or email marketing;
• Hands-on experience with Customer.io and other ESP/CDP tools (Mailchimp, SendGrid, Klaviyo, or similar);
• Experience working with multiple communication channels: email, SMS, push notifications, in-app messages, and pop-ups;
• Understanding of trigger-based and automated communications;
• Basic knowledge of HTML/CSS and experience working with HTML email templates;
• Practical understanding of email deliverability, including domain/IP warm-up strategies, sender reputation monitoring, and spam risk prevention.
• Understanding of key CRM metrics (open rate, click rate, conversion, retention, churn, etc.);
• Understanding of deliverability nuances and anti-spam policies;
• Ability to work independently and take responsibility for results.

Responsibilities

• Manage CRM communications across email, SMS, push notifications, in-app messages, and pop-ups;
• Plan, launch, and control CRM campaigns based on the communication plan;
• Analyze CRM and promo campaign performance using key metrics;
• Make conclusions and suggest improvements based on data;
• Run A/B tests and analyze test results;
• Build, maintain, and optimize automated and trigger-based communication flows;
• Segment users based on behavior, activity, and lifecycle stage;
• Manage email templates, including basic HTML/CSS edits and ensuring the logical consistency of dynamic content;
• Monitor email deliverability, domain reputation, and spam indicators, and implement actions to maintain healthy sending performance.
• Prepare and present CRM performance reports for stakeholders, including management and cross-functional teams.
• Continuously optimize communication processes, tools, and approaches;
• Work with product and analytics teams to improve user experience and key metrics.

What are the conditions and bonuses?
☘️An exciting and challenging job in a fast-growing product company, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and other;
🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
📍Beautiful offices in Warsaw, Limassol work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;