CRM Manager (Strategy)

Aloplay is growing fast, and we’re looking for an experienced CRM Manager to shape our player engagement, retention and lifecycle strategy.

Key Responsibilities:

Lifecycle Strategy

• Own the end-to-end player lifecycle strategy, covering onboarding, first-to-second deposit conversion, activation, retention, VIP development, churn prevention and reactivation.

• Build and prioritize the quarterly CRM roadmap based on expected business impact.

Segmentation & Offers

• Develop and maintain player segments based on value, behaviour, product preferences, lifecycle stage and risk.

• Define bonus and reward strategies for each segment, balancing incremental value with bonus costs.

• Shape the gamification strategy with clear objectives and measurable outcomes.

Planning & Briefing

• Translate strategy into actionable campaign and journey briefs for the CRM Execution team, defining audiences, triggers, offers, channels, success metrics and control groups.

• Own the CRM calendar in collaboration with Marketing and Product, aligning campaigns with launches, sporting events and seasonal opportunities.

• Review campaign execution against strategic objectives and work closely with the CRM Execution Lead.

Measurement & Insights

• Design A/B tests and holdout groups, analyse results and recommend improvements.

• Measure the incremental impact of campaigns and bonuses on player behaviour and business performance.

• Report campaign performance and actionable insights to the Head of CRM.

Required Experience:

• 2+ years of experience in CRM or retention marketing, including at least 1 year in iGaming.

• Strong analytical skills, with experience analysing player-level data, cohorts and lifetime value (LTV), supported by proficiency in BI tools.

• Experience designing and evaluating A/B tests and holdout groups.

• Hands-on experience with CRM or gamification platforms such as Smartico, Optimove, Fast Track, Braze or similar.

• A solid understanding of bonus economics and their impact on profitability.

• Strong written English and the ability to translate strategy into clear, actionable briefs.

By joining us, you can expect:

• A unique opportunity to build a career in a global, fast-growing company.

• An attractive remuneration package, based on qualifications and experience.

• Continuous learning and development opportunities.

• Company-wide events and team activities, fostering a fun and supportive work environment.

• Wolt monthly allowance.

• Snack Heaven! Our fully equipped kitchen offers free snacks, fruits, and beverages.

• Medical and wellness app, supporting both mental and physical well-being!

Apply now and let’s achieve success together

• Apply at to become a member of our amazing team!

• We appreciate all applicants' interest in our open position. Due to the large number of applications, only those who are being considered for the role will be contacted. All applications will be handled with the utmost confidentiality.