CRM Program Manager - Turkey (contract - remote)
Leads Cambly's global CRM strategy and execution across email, in-app, push, and messaging apps (WhatsApp, WeChat, KakaoTalk), owning the CRM roadmap, platform/vendor management, audience segmentation, deliverability, and performance analytics. Works hands-on with CRM/ESP platforms like Iterable, SQL-based analysis, and AI/automation tools.
- Compensation
- Not disclosed
- Location
- Istanbul
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Contract
- Experience
- 5+ years
- Category
- Project management
- Posted
Skills
Must have
- 5+ years of experience in CRM, lifecycle, or retention marketing, ideally at a consumer subscription, mobile, or edtech company
- Hands-on expertise with a modern CRM/ESP platform (e.g., Iterable, Braze), including journey building and segmentation
- Proven track record owning CRM strategy and roadmap with measurable impact on acquisition, engagement, and retention
- Strong analytical skills — comfortable with dashboards, experimentation, and SQL or similar tools
- Working knowledge of email deliverability best practices
- Experience running multi-market or international CRM programs
- Excellent cross-functional program management and stakeholder communication skills
- Strong writing skills and the ability to brief creative teams or draft copy directly
- Curiosity and hands-on experience using AI and automation to improve marketing workflows
Nice to have
- Familiarity with messaging apps like WhatsApp, WeChat, or KakaoTalk
Full description
CRM Program Manager (contract - remote)Team: Consumer Marketing
Reports to: Head of Consumer Marketing
Level: Manager (program-level ownership)
About Cambly
Cambly is a global language learning platform that connects learners with tutors for real conversation practice, supported by AI-powered learning tools. We help students around the world build confidence and fluency in English.
About the Role
We're looking for a CRM Program Manager to lead Cambly's customer relationship management strategy and execution — delivering the right message to the right customer at the right time, via the right channel. This is a global role covering Cambly's markets across Latin America, Europe/Middle East, and Asia. You will run one CRM strategy with market-specific channel and messaging execution. You'll own CRM across email, in-app, push, and messaging apps, including expansion into local chat platforms such as WhatsApp, WeChat, and KakaoTalk.
This role combines strategic program management, cross-functional leadership, and CRM platform expertise to drive acquisition, engagement, and retention based on deep analysis of user behavior. You'll own the CRM roadmap, platform strategy, audience strategy, deliverability health, major CRM initiatives (including AI integrations), and performance measurement across regions. You'll partner with creative, growth, product, data, engineering, and regional teams, and work closely with operational specialists who execute day-to-day campaign setup.
What You'll Do
CRM Strategy & Program Leadership
- Own the end-to-end CRM strategy across email, in-app, push, and messaging apps, aligned to acquisition, engagement, and retention KPIs.
- Build and maintain the CRM roadmap, balancing evergreen lifecycle programs, promotional campaigns, and strategic initiatives.
- Own the messaging-app channel strategy by market: WhatsApp (e.g., Brazil, Turkey, Arabic-speaking markets), WeChat (China), KakaoTalk (Korea), and other local platforms as markets warrant. Lead each from evaluation and pilot through rollout.
- Set the global CRM framework and define what can be localized by market (channel mix, timing, offers, tone) and what stays standard.
- Serve as the single point of accountability for CRM outcomes and leadership reporting.
CRM Platform & Vendor Management
- Evaluate and manage messaging providers and official business account setups per platform (e.g., WhatsApp Business API providers, WeChat Official Accounts, KakaoTalk business channels), including template approvals and platform policy compliance.
- Own platform relationships (e.g., Iterable), including contracts, roadmap alignment, feature adoption, and renewals.