Customer Data Architect (Salesforce)

GTX Solutions, a CourtAvenue Company, is a boutique consulting firm focused on helping brands unlock the power of their customer data. We specialize in Customer Data Platforms (CDPs), real-time activation, personalization, and MarTech integrations. Our team blends strategic insight with technical expertise to drive measurable business outcomes for high-growth companies and global enterprises alike.

GTX Solutions leads data activation and delivery for enterprise CRM programs on the Salesforce platform, including Marketing Cloud and Data 360, spanning email, SMS and direct mail. Our teams take over, stabilize and modernize live, high-volume programs, improving journeys, decisioning and measurement over time.

The Customer Data Architect leads the data foundation behind the program: data strategy, architecture, identity and audiences. This role defines how customer, household and vehicle data flows into Salesforce Data 360, how customers are recognized and resolved, and which audiences are eligible for each program, so every journey runs on trusted, governed data.

Responsibilities

• Own the customer data architecture from the enterprise customer data platform into Salesforce Data 360 and Marketing Cloud, including ingestion, mapping, refresh cadence and data quality rules.

• Define identity and match logic, including owner and customer resolution, household and vehicle relationships, and golden record rules.

• Lead the data model and data model object (DMO) strategy in Data 360.

• Define audience eligibility, segmentation, suppression and consent rules for all programs.

• Design the activation architecture: what is prepared in the enterprise data layer and what is activated in Data 360, balancing capability and platform consumption.

• Identify and resolve data quality issues, including conflicting sources overriding trusted records.

• Coordinate third-party data partners for data hygiene, address standardization and ownership verification.

• Maintain data processing instructions, data dictionaries and source-to-target documentation.

• Partner with client data, privacy and security teams on governance, consent and data agreements.

• Define measurement data foundations, including KPI definitions and the datasets needed for reporting and attribution.

• Partner with the Salesforce Solution Architect, journey and operations teams on audience and data requirements.

Requirements

• 8+ years in data architecture, customer data strategy or enterprise data engineering, with a focus on marketing and customer data.

• Hands-on experience with Salesforce Data 360 or another enterprise CDP such as Adobe Real-Time CDP, Tealium, Segment or Treasure Data.