Customer Marketing Lead
- Compensation
- Not disclosed
- Location
- Hyderabad, Telangana, India
- Work setup
- Not specified
- Seniority
- Lead
- Employment
- Not specified
- Experience
- 9+ years
- Category
- Marketing
- Posted
Skills
Must have
- Experience
- • 9–12 years in customer marketing, customer advocacy, community, or customer experience roles
- • Built or scaled an advocacy program, user community, or customer reference program for an enterprise B2B company (SaaS strongly preferred)
- • Operated across multiple geographies, not just one home market
- • Carried a pipeline or revenue number tied to customer programs
- • Led a lean team (1–3 reports)
- Capabilities
- • Strong program management. You can run multiple workstreams across regions without dropping
- • Comfortable with data: cohort tracking, pipeline reporting, community analytics
- • Stakeholder management with senior CS, Sales, and Product leaders • Sharp written and verbal communication, especially with senior customer audiences What we hope you bring
- • A belief that customer experience is where brands are really built
- • A bias for building something customers love, not just something they tolerate
- • The instinct to ask ‘what’s in it for the customer?’ before ‘what’s in it for us?’
Full description
Darwinbox is the fastest-growing HR technology platform, designing the
future of work by building the world's best HR tech, driven by a fierce focus
on employee experience and customer success, and continuous, iterative
innovation. We are the preferred choice of 900+ global enterprises to manage
their 2.5 million+ employees across 116+ countries.
Darwinbox's new-age HCM suite competes with local as
well as global players in the enterprise technology space (such as SAP, Oracle,
and Workday). The firm has acquired notable customers ranging from large
conglomerates to unicorn start-ups: DP World, Masafi, DIFC, Abu Dhabi
Department of Finance, Nivea, Starbucks, Swiggy, DLF, Crisil, CRED, Vedanta,
Mahindra, Glenmark, Gokongwei Group, Mitra Adiperkasa, EFS Facilities
Management, VNG Corporation, and many more.
Our vision of building a world-class product company
from Asia is backed by marquee global investors like Microsoft, Salesforce,
Sequoia Capital, and Lightspeed Venture Partners.
About the Role:
This role owns how customers experience Darwinbox across their entire journey with us, from the day
they go live to the years they spend growing on the platform. It owns the moments that make them
stay, the programs that turn the best of them into our strongest champions, and the community that
gives every HR leader in our base a reason to learn, share, and belong.
You will run customer experience and advocacy as a function, with programs, metrics, and a lean,
customer-obsessed team. The mission is simple: make every customer’s journey with Darwinbox worth
talking about, and build a community of HR leaders who genuinely want to be part of what we are
building together.
What you will do
Craft the customer journey end-to-end **
- Map the moments that matter across the lifecycle and design experiences that elevate each one:
go-live, first quarter, anniversaries, growth conversations
- Set the global standard for how customers are welcomed, kept informed, recognized, and grown
across all four regions
Run the customer advocacy program end-to-end**
- Build and maintain a tiered advocate base across all four regions, segmented by industry, deal