Assistant Manager – D2C

We are looking for an entrepreneurial and data-driven Assistant Manager – D2C to drive our online business growth. The role requires hands-on expertise in Shopify management, performance marketing, revenue growth, and P&L management, with the ability to scale customer acquisition and improve business profitability.

Key Responsibilities

• Own end-to-end D2C business growth, monthly revenue targets, and profitability.

• Manage Shopify operations, including website optimisation, pricing, product merchandising, offers, and conversion funnels.

• Plan, execute, and optimise Meta and Google Ads campaigns with a strong focus on ROAS, CAC, and ROI.

• Manage performance marketing budgets and continuously improve campaign efficiency.

• Drive AOV, conversion rates, repeat purchases, and customer retention through data-driven strategies.

• Work on CRO, landing page optimisation, checkout experience, upselling, and cross-selling.

• Develop influencer, affiliate, and content-led growth strategies.

• Manage CRM initiatives across WhatsApp, email, and remarketing channels.

• Monitor D2C P&L, marketing spends, revenue contribution, and key business metrics.

• Identify new growth opportunities across D2C and Quick Commerce channels.

Requirements

• 4–6 years of experience in D2C, E-commerce, or Growth Management.

• Hands-on experience in scaling a D2C business, preferably in Beauty, Personal Care, FMCG, or Health & Wellness.

• Strong expertise in Shopify and website business management.

• Proven experience managing Meta and Google Ads campaigns and performance marketing budgets.

• Strong understanding of ROAS, CAC, AOV, LTV, conversion rates, and contribution margins.

• Experience in revenue management, pricing strategies, CRO, and customer retention.

• MBA in Marketing or Business Administration preferred.

• Candidates from fast-growing D2C startups or entrepreneurial backgrounds will be preferred.

Benefits

• Opportunity to own and scale the D2C business of a fast-growing skincare and dermacosmetics brand.

• High ownership and decision-making opportunities with direct business impact.

• Work closely with leadership on business growth and strategic initiatives.

• Opportunity to experiment, innovate, and implement growth strategies.

• Exposure to multiple growth channels, including D2C, Performance Marketing, CRM, and Quick Commerce.