Data & Analytics Senior Associate - Marketing Communications & Data

We improve lives

The IDB Group is a community of diverse, versatile, and passionate people who come together on a journey to improve lives in Latin America and the Caribbean. Our people find purpose and do what they love in an inclusive, collaborative, agile, and rewarding environment.

About this position

The Communications Division (DCC) within the External Affairs and Communications Department (EXC) is looking for an Analytics Senior Associate –Marketing Communications & Data to strengthen its social listening, digital intelligence, and communications analytics capabilities and inform strategic marketing, communications, and digital engagement across the IDB Group.

With social listening at its core, the role will transform social, digital, and media data into actionable insights on audiences, stakeholder conversations, emerging narratives, trends, and reputational issues. Working closely with DCC teams and internal clients, the successful candidate will translate business and communications objectives into analytical approaches and recommendations that inform audience targeting and segmentation, content and campaign planning, reputation management, digital engagement, and institutional decision-making—moving beyond monitoring and reporting to support strategy and action.

The ideal candidate will combine strong analytical capabilities with sound communications and marketing judgment, a solid understanding of digital audience engagement, and effective data storytelling and stakeholder-management skills. They should be comfortable designing and refining social listening queries, analyzing complex datasets, validating metrics, and identifying meaningful patterns, while engaging with internal clients and translating findings into clear, practical recommendations aligned with their objectives.

What you’ll do

• Support social listening, audience intelligence, and digital analyses around IDB Group brands, sectors, countries, projects, executives, stakeholders, priority topics, and institutional moments.
• Work directly with internal clients, sectors, country teams, and communications teams to understand their business, marketing, communications and audience-engagement objectives and translate them into social listening questions, analytical frameworks, queries, KPIs, and reporting approaches.
• Monitor and analyze social, digital, and traditional media data to identify emerging trends, narratives, audience behaviors, stakeholder conversations, reputational issues, risks, opportunities, engagement patterns, and shifts in institutional positioning.
• Translate social listening data and technical findings into clear, actionable marketing and communications, and digital engagement insights and recommendations, helping teams make decisions around audience targeting and segmentation, positioning, messaging, content strategy, channel selection, campaigns, and reputation management.
• Support the development of executive-level reports, presentations, dashboards, and data visualizations that make complex information accessible and clearly explain what is happening, why it matters, and what actions should be considered.
• Use social listening, audience intelligence, and digital intelligence to support marketing communications planning and measurements, including campaign development, audience strategy, institutional positioning, content planning, digital engagement, major events, announcements, and other priority moments.
• Conduct quality assurance and governance of social listening and media monitoring data, and related audience and communications data, validating queries, sources, metrics, calculations, classifications, benchmarks, and analytical findings to ensure accuracy, consistency, and methodological rigor.
• Help define appropriate KPIs, benchmarks, and measurement frameworks that connect social listening, audience engagement, campaign, and communications metrics to broader marketing, communications, digital engagement, and institutional objectives.
• Conduct audience, stakeholder, influencer, and conversation mapping to support marketing communications and digital engagement strategies and identify relevant communities, voices, and inform audience segmentation and amplification opportunities.
• Identify gaps in existing social listening and audience intelligence data, tools, queries, methodologies, measurement framework, and analytical processes and recommend practical improvements to strengthen DCC’s communications intelligence, digital analytics, and measurement capabilities.
• Apply advanced analytical approaches where relevant, including audience segmentation, influencer analysis, network analysis, topic analysis, comparative analysis, and trend identification.
• Partners with colleagues responsible for digital communications, marketing communications, email marketing, CRM, and digital engagement to connect social listening and audience insights with campaign, channel, and engagement data and identify opportunities to improve communications effectiveness.

What you'll need

• Education: Master’s degree in marketing, Communications, Business, Data Analytics, Digital Media, or another related field.

• Experience: At least 4 years of relevant professional experience in social listening, marketing communications, communications analytics, digital intelligence, digital marketing, media intelligence, business intelligence, or related fields. Demonstrated experience using social listening and analytics platforms, preferably Brandwatch; conducting data validation and quality assurance; analyzing social, digital, and media data; and translating complex findings into clear, actionable marketing, communications and digital engagement recommendations for both technical and non-technical audiences. Experience working directly with internal clients or business units to understand communications, audience engagement and business objectives and translate them into analytical questions, KPIs, and reporting approaches is highly desirable. Experience with audience segmentation, campaign measurement, CRM or customer-engagement data, email marketing analytics, web analytics, or digital marketing platforms is desirable. Familiarity with Salesforce Marketing Cloud or comparable marketing automation platforms is considered an asset. Experience working with the Inter-American Development Bank Group, its sectors, countries, institutional priorities, or communications environment would be a strong asset.

• Languages: Proficiency in Spanish and English, spoken and written, is required. Additional knowledge of French and Portuguese is preferable.

Requirements

• Citizenship: You are a citizen of one of our 48-member countries. We may offer assistance with relocation and visa applications for you and your eligible dependents.

• Consanguinity: You have no family members (up to the fourth degree of consanguinity and second degree of affinity, including spouse) working at the IDB, IDB Invest, or IDB Lab.

Type of contract and duration

• Staff: International: International staff contract, 36 months initially, renewable upon mutual agreement.

What we offer

The IDB group provides benefits that respond to the different needs and moments of an employee's life. These benefits include:
-A competitive compensation package,
-Leaves and vacations: 24 days of paid time off + 8 personal days + sick leave + gender-neutral parental leave.
-Health Insurance: IDB Group provides employees and eligible dependents with a robust medical benefits program that covers medical, dental, vision, preventive care, and prescription drugs.
-Pension plan: defined benefit pension plan that provides financial security and support employees in planning for their future.
-Hybrid and flexible work schedules.
-Health and well-being: Access to our Health Services Center that provides preventive care and health education for employees.
-Development support: We offer tools to boost your professional profile, such as mentoring, 1:1 professional counseling, training and learning opportunities, language classes, mobility options, among others.

Our culture

At the IDB, we work so everyone brings their best and authentic selves to work while finding their purpose. Our people consistently strive for excellence, and we recognize and celebrate the impact of their contributions.

In our efforts to drive innovation, we intentionally include all voices, cultivate a sense of belonging and champion fairness. We welcome individuals from underrepresented groups to join us and share their unique perspectives.

We ensure that individuals with disabilities are provided reasonable accommodations to participate in the job interview process. If you require an accommodation to complete this application, please email us at accommodations@iadb.org.