Demand Generation (Inside Sales) - Executive

Experience

1+ years in demand generation, digital marketing, or B2B marketing (preferably in cloud, SaaS, or IT services)

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Role Summary

The Demand Generation Executive will own and execute multi-channel marketing campaigns, drive qualified lead generation, support sales pipeline growth, and optimize campaign performance for CloudThat’s consulting solutions.

Key Responsibilities

· Identify, research, and mine data on suitable prospects using online databases, social platforms (LinkedIn, business directories), and professional networks.

· Build and maintain high-quality target lists for the cloud solutions.

· Conduct outbound tele calling to prospects for solution qualification, appointment setting, and pitch delivery.

· Engage prospects, understand their pain points, and record actionable intelligence for sales teams.

· Track daily activities (calls made, conversations, appointments set) and update CRM with prospect information.

· Collaborate closely with sales, marketing, and practice teams to refine targeting and messaging.

· Ensure KPI attainment around call volumes, meetings booked, and lead quality.

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Required Skills & Qualifications

· Bachelor’s degree in Marketing, Business, IT, or a related discipline.

· 1+ years in demand generation, digital marketing, or cloud/IT marketing roles.

· Experience with digital advertising platforms (LinkedIn, Google Ads) and email/marketing automation tools (HubSpot, Salesforce, Marketo).

· Strong analytical, written, and verbal communication skills.

· Basic understanding of cloud technology landscape and enterprise IT buyer personas.

· Experience producing reports and ROI analysis.