Demand Generation Manager
- Compensation
- Not disclosed
- Location
- Barcelona
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- 5+ years of demand-generation experience.
- Native-level French, German, Dutch, Swedish or Polish.
- Fluent English.
- Proven experience building marketing strategies that support an outbound motion.
- A proven track record of generating demand with Enterprise accounts.
- Experience building programmatic marketing campaigns.
- A growth mindset: you have run high volumes of structured experiments to improve marketing effectiveness.
- A hands-on approach. You will set strategy, and you will also write copy, build landing pages and test new tools yourself.
- Strong leadership skills.
- Strong communication and collaboration skills.
- Willingness to work from one of Payhawk’s UK or European offices.
Nice to have
- Experience in B2B SaaS or fintech.
Full description
Company Mission
Payhawk is one AI-powered spend management platform for scaling businesses — corporate cards, expense management, procurement, and accounts payable, unified in one place. We serve finance teams across 32+ countries, cutting month-end close time and reconciling 99.7% of transactions with zero manual touch. AI runs through the platform as core infrastructure, not a bolted-on feature — and we hire the top 1% of talent in every function to keep building it that way.
Why Payhawk
Payhawk, where the bold builders make an impact.
We're not a family, we're a high-performance team — and that's deliberate. We debate, ideate, and push each other to be better, because the best ideas come from direct feedback. We've already made history as Bulgaria's first unicorn, but the ambition doesn't stop there: if you want to grow fast - own it; do not wait for it.
Give: Honest opinions, real ownership, a focus on outcomes.
Get: A front-row seat to a market leader in one of the fastest-moving industries.
The role, in one line
You will own demand generation for your region(s). You will set the pipeline plan against the regional sales target, decide which product lines to push locally and when, and brief the marketing shared services that help you deliver it.
What you will own
Regional strategy and planning
- Define the demand-generation and channel strategy for your region(s), across New Business and Expansion motions and across channels.
- Brief marketing shared services (Paid, SEO, Lifecycle, Content, Events) through a rolling campaign brief.
- Represent your region(s) in the quarterly regional planning cycle and the weekly marketing meetings.
- Prioritise initiatives ruthlessly based on go-to-market strategy, so the regional team is not spread too thin.
- Own the relationship with the regional sales team.
Regional operating cadence and reporting
- Lead the monthly regional review report. Report outcomes and insights, not just activities, and set out your regional priorities and strategy so leadership stays aligned.
- Justify spending decisions and marketing ROI.
- Bring a passionate, positive attitude that carries through the regional commercial team.
Budget
- Own the regional campaign budget. Decide how to split it across demand-generation and demand-capture channels and initiatives to get the most cost-efficiency and marketing ROI.
Campaign execution
- Work with the ABM lead so regional campaigns and named-account plays share campaign structure, hypotheses, personas and targeting, in line with the Named Accounts structure in the Revenue Org.