Codelink
Demand Generation Marketing Specialist
- Compensation
- Not disclosed
- Location
- Ho Chi Minh City, Ho Chi Minh, Vietnam
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Must have
- 3+ years of experience in digital marketing or a related field, preferably in B2B tech, software services
- Proven experience managing marketing campaigns from planning through execution and performance reporting
- Hands-on experience with marketing automation, CRM platforms, and campaign management tools
- Experience developing targeted campaigns for different customer segments
- Strong understanding of SEO/SEM/GEO principles and digital marketing best practices
- Ability to analyze marketing performance data and translate insights into actionable recommendations
- Fluent English communication skills
Nice to have
- Familiarity with AI-driven search trends and emerging digital marketing practices
- Knowledge of paid search and digital advertising platforms
- Experience using project management and collaboration tools to plan and track marketing initiatives
Full description
About the role
We're looking for a Demand Generation Marketing Specialist who can own the execution of demand generation campaigns at CodeLink, from campaign planning and delivery to HubSpot operations, email workflows, SEO/SEM growth, and performance reporting.
You'll be accountable for executing targeted campaigns, generating qualified leads, and improving marketing performance across our key audience segments. If you take genuine ownership, thrive in structured, sprint based environments, and care about making numbers move, this role is built for you.
Target Markets
- Mid-to-large enterprises, scale-ups, and institutional organizations that need a trusted complex software engineering and AI implementation delivery partner.
- US focus; SEA secondary
What you’ll do
Demand Generation Campaigns
- Run targeted digital campaigns across CodeLink's core audience segments, supporting the broader GTM strategy
- Generate and track MQLs, working closely with the Sales team to set realistic targets and measure campaign attribution using HubSpot and UTM tagging
- Manage email campaigns end-to-end in HubSpot from setup and segmentation to performance monitoring
- Ensure each quarter includes at least one campaign per audience segment, with campaigns consistently tagged and organized in HubSpot and Notion
SEO, GEO & Digital Growth
- Build an organic search baseline from scratch and improve it quarter over quarter through consistent SEO work
- Track and grow keyword rankings for CodeLink's target topics, reporting progress each quarter
- Support paid search (SEM) and generative engine optimization (GEO) efforts as you develop channel expertise
- Compile regular marketing performance reports with clear metrics and takeaways to inform team decisions
HubSpot & Marketing Operations
- Keep HubSpot workflows and automation sequences running smoothly, audit regularly and fix issues before they affect live campaigns
- Route incoming marketing requests through the right channels and maintain clean task tracking
- Deliver on sprint commitments and flag blockers early so campaigns stay on schedule
Requirements
- 3+ years of experience in digital marketing or a related field, preferably in B2B tech, software services
- Proven experience managing marketing campaigns from planning through execution and performance reporting
- Hands-on experience with marketing automation, CRM platforms, and campaign management tools
- Experience developing targeted campaigns for different customer segments
- Strong understanding of SEO/SEM/GEO principles and digital marketing best practices