Designer - Paid Social and Campaign Creative
Creates high-performing static ads and campaign assets for paid social channels (Meta, Instagram, LinkedIn) to drive retail investor engagement in capital-raising campaigns. Focuses on visual storytelling, A/B testing, and AI-assisted workflows to optimize conversions.
- Compensation
- Not disclosed
- Location
- Medellin
- Work setup
- Hybrid
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Design
- Posted
Skills
Must have
- 3-5 years of professional graphic design experience
- Strong portfolio demonstrating paid social advertising design, typography, composition, visual hierarchy, and brand adaptation
- Understanding of paid social design, platform restrictions, and conversion-focused visual communication
- Proficiency in Adobe Photoshop and Adobe Illustrator
- Working knowledge of Adobe InDesign or Figma
- Experience translating briefs and approved messaging into polished creative
- Experience using AI tools in a creative workflow
- Strong organization, time management, communication, and attention to detail
- Ability to work independently once objectives and requirements are clear
Nice to have
- Passion for startups, investing, and cutting-edge technology
- Familiarity with ad performance metrics and creative analysis (CTR, ROAS, retention curves)
Full description
DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market.
Who You Are
You are a versatile performance marketing designer who understands how strong visual creative earns attention, communicates value quickly, and drives action.
You have a strong foundation in typography, composition, visual hierarchy, imagery, and brand execution. Given a clear objective, message, and set of requirements, you can independently determine the visual approach and produce polished, performant work.
You are comfortable managing multiple clients, formats, and deadlines. You respond well to direct feedback, work efficiently, and know when to move forward independently or ask for additional direction.
You understand that paid social creative improves through testing and iteration. You are also actively using AI and exploring how emerging tools can improve concept development and production workflows.
What you’ll do
As our Designer, Paid Social & Campaign Creative, you will create visual assets that help founders and companies communicate investment opportunities to retail investors.
Your primary focus will be static paid social advertising. You will also create newsletter banners, direct mail flyers, email graphics, and other campaign assets.
Your core responsibilities will include:
- Translate creative briefs, approved copy, and brand guidelines into high-performing visual assets.
- Design static ads for Meta, Instagram, LinkedIn, and other paid channels.
- Develop multiple visual concepts and test variations around the same message.
- Adapt creative across placements, dimensions, formats, and audience stages.
- Use AI tools to support ideation, image generation, editing, resizing, and production efficiency.
- Collaborate with Creative Strategists, Copywriters, Designers, and Paid Media partners.
- Apply performance learnings to future creative iterations.