Digital Creative Strategist

About the Role This is an exciting opportunity to help shape how digital creative is developed during a period of significant growth and investment across ATL and digital channels.

The successful candidate will sit at the intersection of paid media, creative production, commercial performance, and brand strategy, using audience insight, platform knowledge, and performance data to create more effective digital campaigns across multiple international markets.

This is a senior, hands-on role for someone who understands performance marketing, can brief like a creative strategist, and knows how to turn data into stronger concepts, sharper messaging, and measurable commercial impact.

Key ResponsibilitiesPerformance-led creative strategy

• Own the creative testing and messaging roadmap across paid digital Brand, Acquisition and Retention channels, spanning up to 13 international markets.
• Turn cross-channel performance data (across brand/acquisition and retention campaigns and working in-conjunction with channel managers/creative team) into clear creative direction, defining the audiences angles, hooks, formats and messaging to test each cycle across paid social, online video, paid search and display (mobile and desktop).
• Understand how creative acts as an important delivery and audience-discovery signal on platforms such as Meta and TikTok, and how format, hook and pacing can directly influence commercial performance.
• Develop structured test plans with clear hypotheses, success measures and learning agendas, ensuring creative decisions are led by evidence rather than opinion.
• Build and evolve creative-performance reporting, analysing results by format, hook, audience, message and platform to establish clear priorities for future production.
• Prioritise creative production based on commercial opportunity, ensuring the highest-impact concepts are developed first.

Creative development

• Lead brainstorms that create genuinely new creative territory, rather than variations of existing work.
• Translate the insights and ideas into clear, actionable briefs, setting out the audience, angle, format, hook, CTA, and strategic rationale.
• Apply current platform best practice across Meta, TikTok, Snapchat, YouTube, Display and Paid Search, including vertical video, sound-on creative, creator-led content, UGC and platform-native storytelling.
• Ensure creative is adapted appropriately for mobile and desktop environments, platform behaviours and local market needs.
• Use AI tools where appropriate to accelerate ideation, research, briefing and production workflows, while maintaining high creative standards

Working with Creative, Brand & Channel Teams

• Partner directly with our designers, editors and producers to open up space for platform native content, understanding why a traditional creative process defaults to familiar, safer output