Keiser University
Digital Engagement and External Relations Manager
- Compensation
- Not disclosed
- Location
- Fort Lauderdale, FL, US
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Full time
- Experience
- Not specified
- Category
- Not specified
- Posted
Skills
Must have
- Bachelor's degree in communications, marketing, public relations, business, political science, public administration, or a related field.
- Professional experience in social media, marketing, business development, sales, community outreach, external relations, partnership development, or a related area.
- Demonstrated ability to build and maintain productive relationships with businesses, clients, alumni, community leaders, or other external stakeholders.
- Experience developing social media content and using digital platforms to increase audience engagement.
- Strong written and verbal communication skills.
- Strong organizational skills and the ability to manage multiple projects, events, deadlines, and follow-up responsibilities.
- Ability to communicate professionally with senior executives, alumni, employers, elected officials, government staff, community leaders, students, and University personnel.
- Ability to work independently while collaborating effectively with cross-functional teams.
- Sound judgment, professionalism, discretion, and attention to detail.
- Willingness to attend occasional evening or weekend events and travel to University campuses or external meetings as needed.
- Proficiency with Microsoft Office, social media platforms, and digital communication tools.
Nice to have
- Experience in higher education, media, government affairs, community relations, alumni relations, sales, or business development.
- Experience managing organizational or professional social media accounts.
- Demonstrated success growing a digital audience or improving social media reach and engagement.
- Experience developing business-to-business partnerships, sponsorships, or community initiatives.
- Experience coordinating events, themed campaigns, stakeholder programs, or public-facing initiatives.
- Familiarity with social media analytics, content scheduling, customer relationship management systems, or contact databases.
- Experience creating short-form videos, graphics, interviews, testimonials, or event-based content.
- Familiarity with Florida's business, civic, government, workforce-development, or higher-education communities.
- Interest in public policy, government relations, workforce development, and higher education advocacy.
Full description
The Digital Engagement and External Relations Manager supports Keiser University's efforts to build meaningful relationships with alumni, employers, business leaders, community organizations, government officials, and other external stakeholders.
Working collaboratively with members of the Strategic Engagement and Partnerships Department, campus leadership, academic departments, and other University teams, the Manager will identify engagement opportunities, develop digital content, cultivate external relationships with University supporters, and support initiatives that strengthen the University's visibility and reputation.
This position combines social media and digital content development with community outreach, relationship management, event support, and government relations coordination. The Manager will help communicate Keiser University's student-first mission, workforce impact, academic programs, community partnerships, alumni success stories, and institutional priorities to a variety of audiences.
Key ResponsibilitiesSocial Media and Digital Engagement
- Develop engaging social media content highlighting Keiser University students, alumni, faculty, programs, partnerships, events, and community impact.
- Assist with the development and execution of social media campaigns that support University priorities, institutional events, alumni engagement, workforce partnerships, and public-awareness initiatives.
- Create written, visual, and short-form video content for platforms including Facebook, Instagram, LinkedIn, X, and other emerging channels.
- Identify compelling stories involving student achievement, alumni success, employer partnerships, community service, and workforce development.
- Attend University and community events to capture photographs, videos, interviews, testimonials, and other digital content.
- Monitor social media performance and use analytics to evaluate reach, engagement, audience growth, and campaign effectiveness.
- Recommend content and engagement strategies based on platform performance, audience interests, and institutional goals.
- Help maintain consistent messaging, brand standards, tone, and visual identity across digital platforms.
- Coordinate with University marketing, public relations, videography, campus, and social media personnel to support an integrated communications strategy.
Alumni, Employer, and Community Engagement
- Work as part of the Alumni Relations team to develop and maintain relationships with Keiser University alumni, supporters, employers, business partners, community organizations, and other stakeholders.
- Conduct outreach to alumni and community partners to identify success stories, speaking opportunities, testimonials, mentorship opportunities, and potential participation in University initiatives.