Digital & Graphic Designer

Aje was created in 2008 to translate the effortless Australian lifestyle into fashion.
Designed for an elegance grounded in ease, our garments empower our customers to feel relaxed, assured and beautiful.

Our company strives to invite freedom of self-expression in each architectural store environment, bringing our customers a confidence and beauty that elevates their every day to an occasion.

Join icon fashion house Aje as Digital & Graphic Designer at our Aje Head Office in Sydney.

OVERVIEW
Responsible for graphic design across the business, you will ensure that all graphic content meets the requirements of each department while maintaining the brand aesthetic and providing direction to members of the graphics team. With a continuous improvement mindset, you will innovate and grow our ecommerce platforms, digital marketing assets and non-digital brand collateral, working to the aesthetic direction of the Creative Director, Marketing Director, Head of eCommerce, and Senior Creative Manager and working closely with the marketing/ecommerce/retail teams on the development of innovative, compelling creative from concept through to execution, converting ideas into highly usable and intuitive interfaces for simple, engaging online and visual experiences.
You will have a strong understanding of ecommerce platforms and digital marketing channels and be able to align the design of our platform to our brand. You will act as owner and guardian of digital assets for all campaign, editorial and commercial requirements - with a solid understanding of best practice for each platform. You will respond to briefs to create motion content, EDM assets, social media creative, homepage assets and website assets, as well as the pre and postproduction of print material such as lookbooks and various digital material, marketing collateral and other brand content/assets; with a laser focus on 360-degree marketing.

KEY RESPONSIBILITIES

Ecommerce Design

Together with the Head of eCommerce, eCommerce Manager and Creative Director, Marketing Director, Head of eCommerce, and Senior Creative Manager, maintain an elevated and innovative online presence through exceptional design for optimised UX.

Translate communication concepts and seasonal campaigns to engaging and optimized solutions for Aje ecommerce, working across all touchpoints of the ecommerce and digital marketing journey, to help ensure a high engagement across ajeworld.com.

Design elevated and effective site experiences, driving innovation with an editorial approach.

Work with the Ecommerce Manager to effectively communicate/brief functionality and strategy to external development agency for ecommerce requirements.

Digital Marketing

Contribute to the development of our design system and style guide and advocate a consistent use of design standards across all digital marketing touchpoints.

Collaborate with the CRM and email team on EDM concept and designs that drive CTR.

Create content and layouts for social media platforms such as Facebook and Instagram.

Remain commercially focused, with a curiosity to understand the performance behind the images.

Create and execute high quality content for Aje social media channels, advertising (AdWords and social media) and email assets, working in collaboration with the ecommerce and marketing teams.

Create and execute high quality content for the brand’s social media channels, performance channels (AdWords and paid social media), newsletter assets, working in collaboration with our Ecommerce/Marketing teams & Art Director.

Develop compelling assets for social media including Instagram Stories and organic feed.

Video/Motion Assets

Create motion image design content for social media creative and ecommerce, including compelling clips from editorial video to use as social ads and homepage updates.

Create gifs, motion text and motion graphic content.

Marketing collateral and graphics - Press and Wholesale

Assist the PR team with the design of press releases and press packs for send outs.

Execute graphic design for invitations to PR events, trunk shows, fashion week presentations, marketing initiatives, in store events and wholesale marketing initiatives.

Organise and produce exceptional designs for both international and domestic printed collateral including virtual online showrooms, order books, fashion week invitations, international look books, domestic look books and season briefing booklets.

Marketing collateral and graphics – Retail

Create and execute store marketing materials, primarily for promotion, POS, direct mail (if applicable), and packaging, ensuring consistency across all channels for 360-degree marketing; complementing digital design.

Create compelling visual graphics/concepts in the context of a physical retail environment understanding best practice execution for store signage.

Deliver all collateral and graphic touchpoints to a high standard including in store collateral, season launches, seasonal invitations and VIP event assets, instore signage including iPads, easels, decals and ad-hoc printing.

Designing and distributing seasonal email signatures.

Marketing collateral and graphics – Internal

Creation of internal digital and printed documentation (i.e. Brand Guidelines, Ways of Working, Brand Emergence, Brand Credentials, Aje Aware, Seasonal Briefing, Wardrobe, text and image updates where relevant).

Packaging Design

Assist in developing the concept for brand marketing materials (e.g. packaging). Research and liaise with suppliers for the production.

Designing branded packaging, collateral and stationery under direction from the Creative Director and the Merchandise Director, in partnership with the Senior Visual Designer.

Design seasonal packaging for key events including Christmas, Mother’s Day, etc.

Propose ‘branded moments’ that can be achieved through packaging for online orders and in store.

Create collateral that can be included as a surprise and delight in packaging.

Pre- and Post- Production

Assist on all creative projects, across both pre- and post-production (including retouching, the creation of look books, finished artwork, securing sign offs).

Oversee image editing process, including resizing with accuracy and any additional retouching requirements

REQUIRED AND DESIRED SKILLS

Minimum 4 years of relevant experience in a similar role, preferably for premium fashion or lifestyle brands

Strong knowledge of Photoshop, Illustrator, InDesign, After Effects, FinalCut/Premiere Pro/Davinci Resolve.

A basic understanding of Figma is a plus

An interest in emerging technologies

Experience in motion image design and the creation of (moving image) social media creative content

Eye for detail and strong visual understanding of brand DNA

Ability to organise and prioritize workload to meet several deadlines at the same time

Exceptional stakeholder management skills

A track record of delivering results against marketing, communication and digital expectations

Experience in a fast-paced, high traffic, creative work environment

Excellent problem-solving skill

A positive & collaborative attitude; willingness to bring the very best to the team

Always up to date on digital design trends and new developments within UI design

Good technical understanding of site development, connected to digital and UI design

Strong foundation in typography and experience with image layout and grids

Previous experience producing large volumes of digital assets, including motion graphics and Animation

Strong interpersonal and communication skills with the ability to articulate creative ideas and briefs

At Aje Collective, we are committed to developing a culture and environment that celebrates diversity, equality and inclusion by promoting diversity in all forms and creating a safe environment for all employees, applicants and customers. Diversity is a founding principle of the brand, taking inspiration from multicultural Australia throughout all visual communications since inception.