Digital Marketing and Branding Manager

About Aconomy:Aconomy is a pioneering Real-World Asset (RWA) Decentralized Exchange (DEX) platform, enabling the tokenization of assets and providing a seamless, decentralized trading experience. We are committed to revolutionizing the asset economy by leveraging blockchain technology and creating a truly decentralized ecosystem for asset owners, validators, and investors.

Job Description:

We are seeking a highly skilled and experienced Digital Marketing and Branding Manager to join our team. The ideal candidate will have a deep understanding of the Web3 ecosystem, experience in branding and placing products in the luxury market, and a strong background in lead generation and digital marketing tools. This role will be crucial in driving our brand's growth and establishing Aconomy as a leader in the RWA space.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to promote Aconomy's brand and products.

• Enhance brand positioning and awareness in the luxury market, ensuring alignment with our target audience.

• Manage and optimize digital marketing campaigns across various platforms, including SEO, SMO, Google Analytics, Twitter, and other social media channels.

• Be up-to-date with all Web3 and luxury events, ensuring Aconomy's presence worldwide, especially in the MENA region.

• Monitor and analyze campaign performance metrics to optimize and improve ROI.

• Oversee and manage all digital channels (website, blogs, emails, and social media) to ensure brand consistency.

• Optimize social media channels such as YouTube, Telegram, and Discord to maximize reach and engagement; hosting Twitter spaces or AMAs is essential.

• Focus on inbound lead generation through various digital marketing tactics.

• Develop and manage a content plan to ensure a consistent flow of engaging content across all platforms.

• Execute backlink strategies to improve website authority and search rankings.

• Run and optimize ads across various platforms to drive traffic and conversions.

• Establish and manage partnerships with other projects, running joint campaigns to expand reach and impact.

• Create and implement product launch marketing strategies to ensure successful market entry and retention.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Proven experience in digital marketing, branding, and lead generation, preferably within the Web3 or blockchain industry.

• Strong understanding of SEO, SMO, Google Analytics, and social media marketing tools.