Digital Marketing Executive

Job Overview

Antier is looking for a performance-driven Digital Marketing Executive to strengthen its digital presence, enhance brand visibility, and generate qualified B2B leads for Antier AI. The role will focus on SEO, AI search optimization, content marketing, paid campaigns, social media, digital outreach, and marketing automation to support business growth and lead generation.

Key Responsibilities

1. SEO and AI Search Visibility

• Execute on-page, off-page, and technical SEO activities to improve organic rankings, qualified traffic, and conversions.
• Conduct keyword research, search intent analysis, competitor analysis, and content gap analysis.
• Optimize service pages, landing pages, blogs, and FAQs for commercial and informational search queries.
• Implement AEO, GEO, and LLM visibility practices to improve brand discoverability, mentions, and citations across AI-powered search platforms.
• Monitor indexing, crawlability, duplicate URLs, redirects, internal linking, and other technical SEO issues.

2. Content and Website Management

• Plan content based on business objectives, target audiences, search demand, and industry trends.
• Develop content briefs and coordinate with writers, designers, and technical teams to ensure timely execution.
• Manage website page launches, content updates, metadata, and on-page improvements.
• Research AI technologies, industry developments, and business use cases to identify content opportunities.

3. PPC and Paid Campaigns

• Execute and optimize Google Ads campaigns for AI development services.
• Conduct paid keyword research and coordinate ad copy and landing page development.
• Manage campaign budgets, targeting, and optimization to improve acquisition efficiency and lead generation.

4. Social Media Marketing

• Plan and execute social media activities across LinkedIn and other relevant platforms.
• Maintain content calendars covering AI insights, service promotions, case studies, company updates, and thought leadership.
• Coordinate the creation and publishing of posts, carousels, infographics, and other marketing assets.
• Support employee advocacy, leadership visibility, and audience engagement.

5. Digital Outreach and Brand Authority

• Identify relevant industry directories, publications, websites, and communities for brand listings and backlink opportunities.
• Execute link-building, digital PR, guest posting, and content distribution activities.
• Support outreach and partnership initiatives to strengthen brand authority and referral traffic.

6. Marketing Automation

• Use AI tools such as Claude and ChatGPT for marketing research, prompt engineering, content workflows, and repetitive task automation.
• Build reusable AI-powered workflows for keyword research, competitor analysis, content briefs, SEO checks, and performance reporting.
• Explore automation platforms and integrations such as n8n, Make, Zapier, APIs, and MCP to reduce manual effort and improve marketing productivity.

7. Analytics and Performance Reporting

• Monitor performance across SEO, PPC, content, social media, and lead generation using relevant marketing tools.
• Prepare weekly and monthly reports covering traffic, rankings, engagement, conversions, campaign performance, and lead quality.
• Analyze performance gaps and recommend data-driven improvements.
• Coordinate with internal teams to ensure timely execution of marketing priorities and deliverables.

CANDIDATE PROFILE

Required Skills, Qualifications, and Hands-on Tools

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3–5 years of hands-on digital marketing experience, preferably in B2B, IT services, SaaS, or technology-focused organizations.
• Strong knowledge of SEO, keyword research, on-page and technical SEO, link building, AEO, GEO, and AI search visibility.
• Experience in content planning, website optimization, PPC, social media, digital outreach, and B2B lead generation.
• Hands-on experience with Semrush or Ahrefs, Google Search Console, Google Analytics 4, and Google Ads, including campaign optimization and conversion tracking.
• Practical experience using AI tools such as Claude and ChatGPT for marketing research, prompt engineering, and content workflows.
• Familiarity with CMS platforms, preferably WordPress.
• Strong analytical, research, communication, and coordination skills, with the ability to manage multiple priorities and meet deadlines.
• Experience building AI-powered marketing workflows using n8n, Make, Zapier, APIs, or MCP.
• Familiarity with LeadSquared or other CRM platforms, marketing attribution, and conversion rate optimization.
• Previous experience in AI marketing, marketing automation, or digital marketing for AI and technology services.
• Understanding of AI development services, Generative AI, AI agents, workflow automation, chatbots, and enterprise AI solutions.
• Familiarity with B2B technology buyers, including CTOs, CIOs, business leaders, and heads of AI or digital transformation.

Key Performance Indicators (KPIs)

• Organic Growth: Growth in qualified organic traffic, commercial keyword visibility, and organic conversions.
• AI Search Visibility: Improvement in brand mentions, citations, and visibility across relevant AI-powered search platforms.
• Content Execution: Timely delivery, publishing, and optimization of planned content assets.
• Paid Campaign Performance: Conversion rates, cost per qualified lead, campaign efficiency, and lead quality.
• Social Media Performance: Relevant audience engagement, referral traffic, and attributable conversions.
• Lead Generation: Qualified leads generated or influenced through assigned marketing channels.
• Marketing Productivity: Reduced manual effort through automation and timely execution of planned activities.
• Reporting Quality: Accurate performance reporting and reliable conversion tracking.