Digital Marketing Executive

Company Overview

Our client is an established signage company providing signage solutions to corporate clients across Singapore. As the business expands, they are looking for a Digital Marketing Executive to strengthen their online presence, attract new customers, and support business growth.

Role Overview

You will manage digital marketing activities across social media, email, and the company website to build brand awareness and generate qualified leads. This role combines content creation, website updates, and campaign optimisation to reach potential customers and encourage enquiries.

Key Responsibilities

Social Media & Lead Generation

• Plan and execute marketing campaigns across Facebook, Instagram, TikTok, and LinkedIn.
• Create and schedule engaging content, including project showcases, promotional visuals, and short videos.
• Maintain a content calendar and consistent brand messaging across digital channels.
• Coordinate with the sales team to align campaigns with target customers and track leads generated.

Email Marketing

• Develop and manage email campaigns to introduce services, showcase completed projects, and nurture potential customers.
• Write email copy, prepare layouts, and maintain organised contact lists.
• Segment audiences and review open rates, click-through rates, and enquiries to improve campaign effectiveness.

Website & Online Visibility

• Update website content, including service descriptions, project portfolios, images, and enquiry forms.
• Create and refresh landing pages to support campaigns and encourage customer enquiries.
• Apply basic search engine optimisation (SEO) practices to improve website visibility.
• Monitor website traffic and user engagement, and recommend improvements to content and navigation.
• Coordinate with external website vendors when technical support or larger updates are required.

Campaign Performance

• Track digital marketing results, including reach, engagement, website visits, and lead conversions.
• Prepare regular performance reports and recommend practical improvements.
• Research competitor activities, customer needs, and relevant digital marketing trends.

Requirements

• Relevant experience in digital marketing, social media management, email marketing, or a similar role.
• Familiarity with Facebook, Instagram, TikTok, and LinkedIn for business marketing.
• Experience using email marketing platforms to create campaigns and review results.
• Basic knowledge of website content management systems, such as WordPress, and SEO principles.
• Familiarity with Google Analytics or similar tools for tracking website and campaign performance.