Digital Marketing Executive (Lead Generation & SEO)

Digital Marketing Executive (Lead Generation & SEO)

Experience- 3+ Year Of Experience

Language : Fluency in Hindi & English must

Location - Valsad

CTC - Upto 50k CTC monthly

Vacancy - 1

About the company

We are a global SaaS company providing GPS Tracking Software, Fleet Management

Solutions, Video Telematics, School Bus Monitoring, Fuel Monitoring, and other IoT-

based solutions. We serve partners and system integrators in more than 80 countries.

We are looking for a performance-driven Digital Marketing Executive who can generate

qualified B2B leads through Paid Marketing while also building long-term organic growth

through SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine

Optimization).

The ideal candidate should understand modern search behaviour, AI-powered search

platforms, and performance marketing to drive measurable business growth.

Job Summary

The Digital Marketing Executive will be responsible for generating qualified inbound

leads through a combination of Paid Advertising and Organic Marketing.

Work Distribution

Qualified Lead Generation

SEO, AEO & GEO

Success will be measured by:

Qualified Marketing Qualified Leads (MQLs)

Cost per Lead (CPL)

Organic Traffic Growth

Keyword Rankings

AI Search Visibility

Conversion Rate

Key Responsibilities

• Paid Lead Generation (60%)

Google Ads

Manage Search, Display, Performance Max and Remarketing campaigns.

Create high-converting landing page strategies.

Improve Quality Score and campaign performance.

Optimise campaigns to reduce CPL and increase lead quality.

Conduct A/B testing for ads and landing pages.

LinkedIn Ads

Generate B2B decision-maker leads.

Build Account-Based Marketing (ABM) campaigns.

Run Lead Gen Forms and Conversation Ads.

Target industries, job titles and countries strategically.