Digital Marketing Manager - Campaigns
- Compensation
- Not disclosed
- Location
- Zurich, Switzerland
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- Not specified
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor’s degree in Marketing, Business, Communications or related field.
- Professional marketing qualifications (e.g., CIM, Google, Analytics certifications) desirable.
- 5+ years’ digital marketing experience, ideally within Private Banking, investment management, financial services. Alternatively a background in targeting HNWI with a luxury services.
- Proven track record of delivering successful, measurable campaigns across multiple digital channels.
- Advanced knowledge of SEO, SEM, PPC, and campaign optimisation.
- Strong knowledge of marketing automation platforms (e.g., Pardot, HubSpot, Marketo).
- Experience working with Salesforce or other CRMs.
- Strong analytical skills, with ability to interpret complex data and provide actionable insights.
- Excellent project management skills; able to balance multiple campaigns across regions.
- Skilled communicator able to explain digital concepts to non-specialist stakeholders and deliver results.
Full description
Our Company
EFG International is a global private banking group, offering private banking and asset management services. We serve clients in over 40 locations worldwide. EFG International offers a stimulating and dynamic work environment and strives to be an employer of choice.
EFG is committed to providing an equitable and inclusive working environment that is founded on the principle of mutual respect. Joining our team means experiencing a supportive environment, where your contributions are valued and recognised. We strongly believe that the diversity of our teams gives us a competitive advantage by fostering better decision-making and greater innovation.
Our Purpose and Mission
Empowering entrepreneurial minds to create value – today and for the future.
We are a private bank, offering personalised solutions on a global scale to private and institutional clients. Our sustainable success is based on our talents and on how we partner with our clients and communities to create lasting value.
Job Description
The Digital Marketing Manager - Campaign Specialist will be instrumental in shaping and delivering key components in EFG’s transformation of its digital ecosystem and presence across strategic digital marketing channels.
In your role you will work closely with members of the Digital and broader global marketing team to combine strategy, execution, and data analysis to ensure campaigns are client-centric, measurable, and compliant, focused on measurable demand generation and attributable to NNA growth for the broader business.
The successful candidate will bring deep channel expertise and be comfortable translating business priorities into strategic digital marketing activity that drives awareness, engagement, and measurable commercial outcomes. As EFG develops it’s digital ecosystem you will support the team to help implement connected and scalable solutions that deliver ROI across the business and support growth.
You will be the subject matter expert and partner for marketing and distribution teams alongside being an advocate for change and supporting education / awareness of the power of digital marketing can have on our client journeys and acquisition.
Main Responsibilities
- Lead the end-to-end strategy, planning, execution, and optimisation of global digital demand generation campaigns across web, email, paid media, and social channels.
- Collaborate with business experts across global Marketing, Sales, Product, and Investment teams to define target audiences across multiple regions and develop campaign strategies tailored to different markets and segments.
- Build test-and-learn frameworks (A/B testing, multivariate testing) to continuously improve performance.