Digital Marketing Manager CRM (m/w/d)

Digital Marketing Manager CRM (m/w/d)

Company: Joyalukkas
Job Location: Kochi, Keralam, India
Employment Type: Full-time
Experience Required: 10+ years

Manager - Digital Marketing

Location : We are looking for a senior, results-driven Digital Marketing Manager to lead and scale our digital growth across performance, brand, and omnichannel retail initiatives. This role will own large digital budgets, manage high-performing internal teams and agencies, and play a critical role in driving revenue, store footfalls, and brand equity for a premium jewellery retail business.

Own the end-to-end digital marketing strategy covering both brand building and performance marketing

Translate business goals into scalable digital growth plans across online sales and offline store visits

Build annual and quarterly digital roadmaps aligned with revenue, margin, and brand objectives

Performance & Revenue Growth

Drive CPA, ROAS and revenue optimization across all digital channels
Optimize campaigns for store visits, local discovery, and omnichannel attribution
Manage and optimize 2550 Cr+ annual digital marketing budgets
Ensure strong ROI accountability, forecasting, and performance reporting
Continuously reallocate spends based on channel performance and business priorities
Google Ads (Search, Performance Max, Display, YouTube)
Meta Ads ecosystem (Facebook, Instagram)
Own performance tracking using GA4, GTM, attribution models, and CRM integrations
Implement and leverage media mix modelling, brand lift studies, and incrementality testing

Retail & Omnichannel Marketing

Design digital strategies that support multi-location retail growth
Collaborate with regional and store teams to boost footfall, local demand, and conversion
Align digital campaigns with in-store promotions, launches, and merchandising calendars
Lead and govern multiple performance, creative, and analytics agencies
Set clear KPIs, review performance, and ensure delivery excellence
Lead, mentor, and scale large in-house digital teams
Work closely with Brand, E-commerce, Retail, CRM, IT, and Finance teams
Act as a digital thought leader within the organization

MBA (Marketing) or Postgraduate degree in Digital Marketing

Google, Meta and Analytics certifications preferred

Experience Requirements

10+ years of experience in digital marketing
Proven experience managing 25 - 50 Cr+ annual digital budgets
Strategic planning (Brand + Performance)
Retail & multi-location digital marketing
CPA / ROAS optimization
Store visit & local optimization
Google Ads: Search, Performance Max, Display, YouTube
GA4, Google Tag Manager, attribution models
CRM integration & lifecycle marketing
Media mix modelling & incrementality testing
Marketing automation tools
Brand lift & impact measurement
A data-driven yet brand-sensitive leader
Strong commercial mindset with creative problem-solving ability

Fast-Growing Global Brand 38 years of experience with 30,000+ crore turnover, 11M+ customers across 12 countries.

Opportunity to lead digital growth for a premium jewellery brand

Direct influence on business revenue and brand direction

In 1956, Alukka Joseph Varghese opened a small retail jewellery store in Thrissur, Kerala. Today, popularly known as Joyalukkas Jewellery, it is the largest retail jewellery chain in the world owned by a single family and offers customers the option to choose from over one million exquisitely designed pieces of jewellery in gold, diamond, precious stone, platinum, Polki and pearl. Always evolving with the latest trends in jewellery, Joyalukkas combines heritage and modernity in equal measure, with creations ranging from timeless vintage pieces rooted in India's glorious past to elegant, modern pieces crafted in 18k gold. The pieces adhere to the highest quality standards, with Joyalukkas being the first jeweller in the Middle East to get the ISO 9001:2000 certification. With the concept of beauty in every piece at its heart, Joyalukkas has been honoured with multiple awards including the prestigious Dubai Quality awards. The 'Joyalukkas' brand today has earned the tag of the 'world's favourite jeweller' thanks to this focus on quality and the superlative service excellence of the entity's customer facing talent. It operates more than 190 stores worldwide spread across 12 countries in addition to online stores and has 10000 plus talent. Based on this solid foundation, Joyalukkas Jewellery has expanded into other businesses like Joyalukkas Exchange, Jolly Silks, Joyalukkas Lifestyle Developers, Luxury Aviation, and Mall of Joy, all of which come under the Joyalukkas Group. Retail .